Faris Jan

Guide brand strategy, governance, and launch readiness for Masar Destination, a large scale urban development in Saudi Arabia. Shape brand positioning, architecture, and identity systems while partnering with international agencies to ensure consistency across physical environments, digital platforms, and stakeholder communications. Directed development of brand strategy and guidelines, establishing positioning, visual identity, tone of voice, and brand architecture for a major giga project. Played a key role in the first public opening during Ramadan 2026, delivering brand led launch readiness across digital content, on site experiences, and customer communications. Developed launch content including explainer videos, social media, and in app materials to guide visitors and communicate offerings. Contributed branding input into the Masar mobile application, supporting launch of the destination’s first digital platform. Led destination readiness initiatives including hoarding design and installation, ensuring a consistent visual presence. Introduced a signature scent experience across key touchpoints to enhance brand identity and visitor experience. Partnered with an international agency to establish identity frameworks and communication standards, and delivered a destination wide wayfinding and signage strategy to improve navigation and reinforce brand consistency. Enforced brand governance across the development and sub brands, supported vendor selection, and developed a small branding team to strengthen execution of key initiatives. Skills: Brand Strategy and Positioning, Brand Governance, Destination Branding, Launch Strategy Execution, Experiential Branding, Wayfinding and Signage Strategy, Digital and Content Development, Vendor Management, Brand Architecture, Team Leadership

Directed brand strategy and commercial marketing initiatives for leading consumer brands including Al Osra Sugar, Afia, and Al Arabi across multiple regional markets. Planned and executed integrated campaigns across television, digital, and retail channels, using consumer insights and sales data to inform positioning and growth strategies. Coordinated product launches, pack extensions, and innovation initiatives while partnering with regional teams and agencies to strengthen brand equity and category performance. Drove a major brand refresh and integrated campaign for Al Arabi that generated 41 million impressions and significantly increased sales across Saudi Arabia and Egypt, earning Effies shortlist recognition. Expanded the portfolio by launching Sweet and Fit sweeteners, introducing two new SKUs that entered a new category and strengthened brand presence. Led product innovation initiatives including pack extensions for Al Osra, supporting share growth and reinforcing category leadership. Delivered a large scale relaunch campaign for Al Arabi Oils, strengthening its position as a leading frying oil brand in Saudi Arabia. Identified growth opportunities through Nielsen analysis and sales data, guiding marketing strategy adjustments and performance improvements. Supported profitability initiatives by improving campaign efficiency and served as the primary marketing liaison for operations across Egypt, Sudan, Iran, and Algeria, ensuring alignment with regional strategy and brand positioning. Skills: Brand Strategy, Integrated Marketing Campaigns, Consumer Insights and Analytics, Product Launch and Innovation, Portfolio Management, Retail and Market Analysis, Regional Marketing Strategy, Campaign Performance Optimization, Cross Market Coordination, Brand Positioning

Progressed from Marketing Trainee to Brand Manager while leading marketing strategy and brand growth initiatives for the Al Batal snacks portfolio. Planned and executed brand campaigns, promotions, and sponsorship activities while analyzing market trends and consumer insights to guide product innovation and category expansion. Partnered closely with commercial and sales teams to align trade promotions, marketing initiatives, and product development with revenue targets and brand positioning. Delivered strong campaign performance by achieving 103 percent of forecasted sales through a Batman versus Superman back to school campaign that integrated in store promotions and digital activations to increase engagement. Exceeded sales targets again by reaching 105 percent of forecast through a SpongeBob themed television campaign aired on Cartoon Network and MBC 3, effectively targeting youth audiences. Expanded the product portfolio by introducing new offerings such as caramel sea salt popcorn and V cut chips, responding to evolving consumer preferences and strengthening category presence. Built sustained brand visibility through a multi year sponsorship with AlComedy Club, incorporating weekly product placements that increased consumer engagement and brand awareness. Identified market opportunities for super spicy flavor variants, capturing emerging demand and improving competitive positioning. Led a comprehensive rebranding initiative that modernized the Al Batal brand identity and enhanced consumer recognition and loyalty. Coordinated promotional bundles and trade marketing activities with the sales organization, strengthening retail engagement and driving incremental sales growth. Skills: Brand Management, Consumer Marketing Strategy, Product Innovation, Integrated Campaign Execution, Market and Consumer Insights, Trade Marketing, Portfolio Expansion, Sponsorship and Promotions, Sales and Marketing Alignment, Brand Repositioning