Faris Aljaser

- Led the planning, execution, and budget management of major commercial events and on-ground activations, including the "Leading Network" Riyadh Skyline laser show, LEAP 2023, 2024 and 2025, iPhone 14 and 15 launch events, Saudi National Day 2022 mall event and the FIFA World Cup Fan Zone in Riyadh Park Mall. - Collaborated with cross-functional teams, suppliers and marketing agencies to optimize marketing campaigns, event experiences and activations, aligning with Mobily’s corporate strategy. - Developed and implemented direct marketing (BTL) strategies, ensuring brand messaging consistency across sales points, corporate branches, and employee engagement programs. - Monitored KPIs and campaign performance analytics, adjusting strategies to maximize audience engagement and ROI.

- Managed a portfolio of residential and commercial properties during the pandemic, ensuring tenant satisfaction and high occupancy. - Oversaw maintenance and construction projects, delivering high-quality results within budget.

- Designed and executed comprehensive marketing strategies that drove 5–7% annual revenue growth while optimizing budgets. - Led digital marketing initiatives, leveraging Google Analytics and SEO to enhance engagement and visibility by 15% year over year. - Developed and nurtured partnerships with government and private-sector organizations, increasing brand credibility and cross-promotional opportunities. - Managed large-scale events, conferences, and exhibitions across the UAE, ensuring alignment with brand strategy and audience engagement objectives. - Led cross-functional teams, collaborating with regional and global stakeholders to enhance internal communications and streamline marketing processes.

- Launched targeted digital campaigns to promote real estate developments, increasing leads and visibility. - Managed CSR initiatives, enhancing community engagement in Wasl’s residential areas. - Collaborated with design and technical teams to align marketing efforts with Wasl’s strategic goals.

- Led the execution of multi-channel marketing campaigns for Saudi Telecom Company (STC), L’azurde Jewelry, and other high-profile brands. - Played a pivotal role in STC’s award-winning “Don’t Stress About Roaming” campaign, which won 3 MENA Cristal awards for its innovative approach and market impact. - Managed a highly successful special number auction campaign, achieving SR 1.8 million in revenue with a 1.2M profit margin, demonstrating strong strategic and budgetary planning. - Led the revamp of L’azurde Jewellery’s digital presence, overseeing website development and UX/UI improvements to enhance customer engagement. - Worked closely with creative and production teams to develop digital and offline advertising materials, ensuring high-quality deliverables that aligned with brand positioning. - Selected as one of only four candidates from the MENA region to participate in JWT’s global talent management program in Düsseldorf, Germany. - Volunteered for a job shadowing opportunity at JWT London, gaining international exposure to advanced marketing techniques and global campaign strategies.

Established an official marketing club certified by the University with 5 other students. The purpose was to help new students with all their needs when wanting to major in marketing.