Farida Thomas

• Owner of the strategy and roadmap for Jumeirah’s global website and mobile app platforms • Leading a team of product managers responsible for the evolution of core digital products • Driving platform development in partnership with design, engineering, marketing and commercial teams

• Owned the product roadmap for Jumeirah’s web and mobile platforms • Led product delivery across key initiatives including the migration from Sitecore XP to Sitecore XM Cloud • Delivered enhancements across key customer journeys including the booking experience

• Led the delivery of Jumeirah’s digital brand redesign across web and mobile • Transformed the website and mobile experience to align with new brand guidelines • Improved key customer journeys, including the booking flow

Short term assignments providing consultancy and delivery support to Technology start-ups

Project Manager responsible for the development, technical operation and product launch of Jungle.co's NFT marketplace. • Team Leadership: Successfully managed a cross-functional team of 10+ professionals including software developers, Quality Assurance, Marketing and Design to ensure product alignment, timely releases and the launch of Jungle.co • Agile Delivery: Embedded key Agile ceremonies and governance driving continuous improvement to ensure transparency to all business stakeholders. • Project Management Software: Utilised Atlassian tools (Jira, Confluence) and Asana to manage day-to-day delivery and ensure thorough documentation of design and development • Stakeholder Management: Regularly presented progress, issues, risks, and mitigation to senior stakeholders to drive key decisions • Budget Management: Responsible for project budget, resource allocation, software and vendor invoicing

Project managed the development and delivery of innovative blockchain and Metaverse products for the UAE market. • Strategy: conducted market research to support senior leadership in defining the UAE product plan for the FTFTX app • Team leadership: Managed a team of Software Developers and cross-functionally aligned with Marketing and Design • Project Management Delivery: Implemented and maintained project management documentation (plans, RAID logs, status updates) and reports to provide updates to senior leadership

Led agile business change as a certified Scrum Master within BT Group's Strategy and Transformation function. • Led cross-functional squad to improve broadband customer experience journeys which reduced customer contact, churn and contributed towards a £4bn cost base transformation • Designed new operating models for support functions, reducing unit's cost by 40% • Delivered on pan-BT Transformation efforts including cross-functional efficiencies into shared services team (c.2000 FTE and £38m labour cost reduction) • Led departmental mental health initiatives, contributing to 23 point increase in colleagues' feelings that we had an inclusive environment

Delivering finance technology (Unit 4 Agresso, Pay360) and implementing new processes as part of Capita’s collaboration with the Five Councils Partnership. • Successfully collaborated with the client/cross-functional teams to project manage the delivery of previously delayed SIT and UAT testing to plan, ultimately securing support of Go Live decision. • Identified opportunities to deliver non-cashable savings worth £5k- through data gathering and analysis, process improvements and automation- securing business case approval from the client. • Provide core PMO services proactively monitoring and reporting on project compliance and implementing timely action, including invocation of change control where appropriate. • Conducted a change impact analysis to advise on the impact of change on each stakeholder group and assess change readiness.

Project managed a work-stream within Capita's Finance transformation programme (c.£100m budget) delivering new systems and driving change activities to deliver cultural shift, efficiency and savings. • Designed the knowledge transfer strategy supporting the transition of 200 roles from UK to India shared services, reducing forecasted spend • Created a Change Management strategy and delivered a series of solution-focussed roadshows with clear objectives and rapid change • Mobilised PMO governance by creating an approach for RAID management reporting, programme board, steering groups and Programme Definition documentation. Resulting in proper integration and standardised procedures

• Developed CCMs digital strategy and coached senior executives to leverage social media to grow relationships and sales opportunities delivering a 20% engagement increase • Project managed the design, build and implementation of a new division website with a £150k budget • Solution design, bid writing and stakeholder co-ordination which contributed towards the award of a multi million-pound contract extension with an energy client valued at ~£12m over 3 years

Responsible for the execution of strategic PR campaigns on behalf of a range of clients, most notably: Ladbrokes, Virgin Holidays, Cotton Traders and Norton. In this role I frequently pitched to high-profile content creators, national newspapers and publications with the aim of gaining online coverage to improve online visibility, SERP ranking and all-round brand awareness. The role required a sound understanding of Search Engine Optimisation, Social Media Management/Engagement and developing brand profiles online.

Dissertation: "How Consulting Organisations Can Maximise Women's Networks to Achieve Greater Gender Diversity and Inclusion"

CIPR and PRCA accredited course