Farida Helmy

Rocket is a talent partner powered by software. The agency was started by serial-founders who believe that growing teams can’t be solved with recruiters alone. Rocket uses data, machine learning, and automation along with experienced recruiters to cultivate a pipeline of highly qualified, interested candidates for our clients in half the time. We specialize in placing candidates in Engineering, Product Management, Design, Data Science, Marketing, Sales, and Accounting and Finance. www.getrocket.com

- Writing product descriptions for all types of products ranging from gifts to fashion to tech.

Connected consumers with environmentally and socially responsible brands through an online marketplace. - Writing, editing and proofreading content. - Formulating a cross-platform content strategy. - Managing content across all platforms, including email and social media. - Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies. - Reporting on the utility of existing and novel strategies. - Devising strategies that harness sales-related insights to encourage sales in our online store. - Creating frameworks that transform our social media sites into highly profitable platforms. - Using target keywords to write content that is not only optimized for search engines but also informative and entertaining. - Maintaining a content marketing calendar with correct schedules of all aspects of content creation and delivery throughout the year. - Managing the day-to-day activities of the content team. - Cooperation with the marketing team in the creation of web content while monitoring its effectiveness over time.

- Developing creative strategies for corporate clients. - Researching and writing both long and short form copy from Instagram to e-newsletters to case studies. - Distilling complex ideas into clear, engaging copy for campaigns. - Crafting and editing marketing content across branded platforms.

Oversaw all content creation and editing for two monthly publications, while coordinating between several departments, from idea conception to completion, including finding freelancers, assigning articles, directing photoshoots and deciding on design layouts. - Managed editorial teams, collaborated with art directors and photographers, acted as the main liaison with the advertising team. - Coordinated budgeting, invoicing and contracts for contributors. - Developed editorial calendars, story angles, writing style, and deadlines. - Wrote as needed; performed in-depth edits and line editing. Independently edited and wrote more than 100 articles. - Lead in conceptualizing, editing and implementing sponsored and digital promotional content for social media platforms.

- Overseeing the layout, design, photography, and content of the magazine. - Generating ideas for all content with writing staff and commissioning articles. - Writing and editing articles and content for the magazine. - Proofreading all pages before going to press.

Managed all content creation, community engagement, social commerce activity, and monitoring of online media, information sources and social channels. - Lead the development, creative input, running, and results of all email marketing campaigns. - Worked on promoting, marketing and communicating website content daily. - Collected and managed client email lists for newsletters and campaigns. - Aligned social media updates with website updates to ensure content was up-to-data across communication platforms.

- Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them. - Content creation and management: content marketing. - Interaction with users: community engagement. - Social commerce: leads, calls to action and conversions in social media. - Monitoring: online media, information sources and social channels. - Fan building: based on achieving specific ROI objectives. - Contests and campaigns: creative input, development, starting up and monitoring.

Trend Hunter.com is the world's #1 largest, most popular trend spotting community with thousands of views everyday. Trend Hunter has also been featured or cited everywhere from MTV, The Economist, and CNN to celebrity blogs. • Writing and editing 1500+ online articles about the latest cutting edge ideas and innovations. • Participating in seminars and workshops focused on proficient writing, SEO, Social Media, Online Marketing, and developing Blogging skills.

. Wrote weekly blogs for the Corporate Knights website. . Researched and wrote 2 features for the print magazine. . Helped out with miscellaneous tasks putting the magazines together.

- The Freelance Writing Business - Breaking Into The Periodical Market - Digital Content Strategy Demystified - Travel Writing