Farid Bidgoli

Design and embed customer focused thinking, innovative customer engagements, support capability development and partnership delivery to help fundamentally transform MSDs go-to-market capabilities with global Top Customers. Lead teams to support MSDs top global accounts in the US, China and EUCAN region, in collaboration with global franchise teams, build innovative, co-created digital health solutions that help solve complex healthcare problems, ensuring alignment with MSDs global strategic priorities. Responsibilities include: • Create and manage executive partnerships with tech companies like Verily, Microsoft, GE and Amazon to develop scalable digital health solutions that offer innovative approaches to disease and population management, including but not limited to; clinical decision support, technology enabled care, coordinated care, adherence, big data analytics, wearables and sensors • Develop and deliver a global payer partnership capability framework, with tools and resources to support priority markets execute flawlessly on projects with MSD Top customers • Ensure the successful delivery of key global strategic projects through matrix management, the coaching of individuals and teams, implementing project governance and developing evaluation approaches

Responsible for leading the development and execution of the Real World Evidence strategy across the UK to harness the opportunities of Big Data and RWE. Responsibilities include supporting brand teams build data strategies for MSDs brands across their lifecycle, leveraging RWE to support their value proposition, improve opportunities for innovative pricing, reimbursement and access. I work with global partners to shape and influence policy across the UK and EU to improve access to essential data sets as well as developing and overseeing innovative data partnerships with local NHS Payers, Registry holders and influential Academic Partners. I harness MSDs RWE and analytical capability locally and globally to partner with key customers such as the, OLS, Department of Health, NHS England and NICE to generate unique insights, to improve population health and to support the development of evidence based policy.

Develop and deliver a corporate partnership and Joint Working strategy for AstraZeneca, as well as supporting marketing teams develop and execute market access strategies within brand and tactical plans. Responsibility for value proposition development and all partnership activities relating to AstraZenecas brands. Development of service to medicine offerings, RWE and tools within budget, working cross-functionally with Market Access, Outcomes Research, Health Economics and external agencies. I have established contacts within the DOH, NHS England and have an established payer customer network across the UK

Managed and lead a Market Access team of 7 specialists across the North West to secure formulary positioning and develop pull through opportunities for AstraZeneca's brands.

8 month secondment to support the ABPI drive Market Access of NICE TAs and guidance through effective implementation of Innovation Health and Wealth Policy.This includes strategic support for the NICE Implementation Collaborative, Innovation Scorecard, SSCIF, formularies and AHSNs. I provide council to the ABPI board of management on opportunities and approaches the ABPI should consider to help improve the commercial operating environment within the UK.

Market Access and Key Account Management for the North West in CVD, Respiratory, Allergy and Dermatology