Farhana Izzati (Hana)

As a Business Development Manager at Rework for the Malaysia market, I focus on driving new business opportunities, building and maintaining strategic partnerships, and expanding the company’s presence across key industries. My role involves identifying potential clients, developing tailored solutions to meet their needs, and working closely with internal teams to ensure successful deal execution and long-term client relationships. Happy to connect! Do drop me a message and I’ll get back to you shortly.

Business Development Manager – Agentic AI Chatbot Solutions Awatar Innovations Sdn. Bhd. 1. Drive business growth by identifying, engaging, and securing new clients across multiple industries, including banking, government, retail, and education. 2. Present and demonstrate Awatar’s Agentic AI Chatbot capabilities to decision-makers, showcasing industry-specific use cases and ROI benefits. 3. Develop partnership opportunities with technology providers, system integrators, and industry associations to expand market reach. 4. Lead end-to-end sales cycles, from prospecting and proposal creation to contract negotiation and deal closure. 5. Collaborate with product and technical teams to customize chatbot solutions that integrate with client systems, portals, and communication channels. 6. Maintain strong client relationships through regular engagement, solution optimization, and support for adoption strategies. 7. Track market trends and emerging AI technologies to identify new business opportunities and enhance solution offerings.

Senior Account Manager – GLC Accounts Century Software 1. Managed and nurtured key relationships with Government-Linked Companies (GLCs), ensuring high client satisfaction and long-term partnerships. 2. Led end-to-end account management, from business development and proposal preparation to contract negotiation and project delivery oversight. 3. Acted as the primary liaison between GLC clients and internal teams, ensuring smooth communication and alignment on project objectives. 4. Identified cross-selling and up-selling opportunities for financial management, ERP, and compliance software solutions tailored to GLC needs. 5. Coordinated with technical, product, and implementation teams to ensure timely delivery of solutions that met regulatory and operational requirements. 6. Monitored client accounts’ performance, usage, and satisfaction levels to ensure renewals and expansions. 7. Prepared and presented business reviews, solution demonstrations, and strategic plans to C-level executives in GLCs. 8. Stayed updated on government policies, procurement processes, and industry trends to provide strategic account insights.

Business Development Manager 1. Client and Relationship Management -Build and maintain relationships with existing clients, ensuring satisfaction and long-term partnerships. -Act as the primary point of contact between clients and the internal team. 2. Market Research and Strategy -Conduct market analysis to identify trends, opportunities, and customer needs. -Develop strategies to position Wide Technologies as a trusted vendor in the banking and fintech industries. -Stay updated on banking technologies and regulatory changes, aligning offerings accordingly. 3. Proposal and Tender Management -Prepare and submit proposals, tenders, and presentations for prospective projects. -Work closely with technical teams to align solutions with client requirements. -Ensure timely follow-ups and address queries from prospective clients. 4. Networking and Partnerships -Built strong relationships with partners to achieve success on specific projects together -Represent Wide Technologies at industry events, conferences, and trade shows Branding and Marketing Support 1. Lead initiatives to enhance the company's branding and market presence. -Work on campaigns that reflect the company’s vision and expertise. 2. CSR Event Management -Lead and manage Corporate Social Responsibility (CSR) events to boost community engagement and company reputation. 3. LinkedIn Page Management -Manage the company’s LinkedIn page by improving content, increasing followers, and building connections and partnerships. 4. Creative Design & Video Production -Design company posters, brochures, and other marketing materials for occasions and product promotions. -Create professional marketing videos to promote the company’s products and services. 5. Website Revamp -Oversee the redesign and improvement of the company website to enhance user experience and reflect the company’s values.

FUSIONEX GROUP (Dec 2021 - Jan 2024) Account Manager (Business Development - Acquisition) 1. Responsible to develop sales leads independently or with the team, develop sales strategies and plans, and close sales. 2. Follow up all sales opportunities and status. Build value-based client relationships at all levels. 3. Manage the sales process for the portfolio of strategic opportunities to identify and closing new business. 4. To identify new areas for growth. 5. Ensure all sales opportunities are forecast and tracked. 6. To manage the client relationship management. (Mass/Anchor/Key Merchants). 7. Facilitate assessment of the client’s strategy to develop high-value “breakthrough” ideas.

LAZADA MALAYSIA HQ Senior Analyst Incubation, Marketplace July 2021 - Nov 2021 1. Incubate Top New Sellers in Lazada within 90 days (3 Months) -In charge in EL Category - Guide new sellers in Lazada journey and help them to generate more sales/traffic in Lazada. -Help sellers on any issues that seller facing in Lazada Malaysia and solve it ASAP. -Monitoring Top Seller's GMV and drive traffic. -Critical Thinking. Vendor Acquisition Analyst, Marketplace Sept 2019 - June 2021 1. Managing Top Fashion Project -Onboard new seller from Top Fashion category, Incubation for 90 days (3 months) 2. Managing Fresh Goods Project -Onboard new seller who are selling Fresh Goods during MCO Period, Incubation for 90 days (3 Months) and guide for Deliver By Seller process. 3. Managing Top Priority Seller (Electronic). -Incubate Top sellers for 90 days (3 Months). -Key Account Manager for category (Electronic) -Guide sellers by all the marketing campaign and ideas to generate more GMV within 90 days (3 Months).

Freelance Talent For: 1. TV Dramas (Astro & RTM) 2. TV Telemovies (Astro & RTM) 3. Commercial Advertisements (Online & Offline) 4. Brand Modelling

Orlaith Inc Sdn Bhd INTERNSHIP (CORPORATE COMMUNICATIONS) 1. Assisted the Creative Department with surveys and background research for video production projects. 2. Created storyboards and developed storylines for video shoots. 3. Acted as on-screen talent for government-related video projects. 4. Participated in various Ministry projects, including site visits and meetings with C-level executives. 5. Contributed creative ideas to the team for ongoing projects.