Farhad Hosseiny

● Spearheaded the end-to-end design lifecycle by translating complex requirements into high-fidelity, interactive prototypes. ● Optimized user workflows and streamlined complex processes, significantly reducing friction in repetitive tasks. ● Collaborated with PMs and developers through the full design lifecycle, ensuring requirements and implementation accuracy. ● Simplified complex processes and analyzed user workflows to reduce friction in repetitive tasks. ● Built and maintained design systems and style guides using Figma variables, tokens, and auto-layout. ● Delivered responsive UI layouts focused on seamless cross-platform consistency and user experience.

• Created usability and accessibility principles for different parts during the analysis phase. • Modified and improved user flow by collecting data from the marketing and support centers. • Led the creation of a storybook for the front-end team and implemented updates to components and the design system using JSON tokens on GitHub, resulting in enhanced development and maintenance of the design system. • Modified Material UI (MUI) to support RTL and added more variants to improve design consistency. • Transformed styles into variables, which increased design speed. • Organized versioning design to track analysis history and estimate time allocation for each service. • Updated task details and time in Jira, and reported allocated time for each task during planning meetings.

• Created design system and components based on Material3 guidelines. • Implemented responsive design patterns for user interfaces across various services, including domestic and international flights, hotels, and tours (flights + hotels). • Analyzed foreign competitors and evaluated their strengths and weaknesses such as Expedia, KIWI, and Lufthansa before starting the user interface design. • Examined the data architecture of each service to ensure the highest valid service is offered to the end user by having sessions with product managers and using the gathered data. • Presented each service to stakeholders and the front-end team to clarify the user journey and scenarios. • Transferred one design system and designs (7 files) from XD to Figma.

● Designed innovative banking apps, focusing on creating unique and user-friendly experiences. ● Created over 4 detailed design documents to record decision rationale. ● Performed research via field studies and surveys to identify and resolve design issues in usability testing. ● Boosted UI team efficiency by 25% with detailed designs and a streamlined handoff process. ● Collaborated in designing an intuitive UI for the corporate website, achieving a 70% positive user feedback rate.