Fares Himed

• Redesigned customer experience by leading a full business remodel, including operational upgrades, workflow redesign, and staff training • Launched and managed digital platforms. Built company website, established social media presence, and integrated brand messaging across channels • Implemented process automation and digital tools to streamline staff operations, improving service efficiency by 40% • Drove a 110% revenue increase through process optimization, customer engagement strategies, and adoption of digital solutions

As a Consumer Insights Extern at Beats by Dr. Dre, I had the opportunity to tackle real organizational challenges by conducting primary research and delivering actionable insights. I focused on understanding Gen Z audiences’ perceptions of Beats’ branding and marketing campaigns and used this research to propose strategic solutions. Key responsibilities included: - Conducting a detailed analysis of Gen Z consumer sentiment towards the Beats brand and its competitors, particularly in the speaker market. - Recruiting Gen Z participants and utilizing diverse data collection methods, such as surveys and interviews, to assess the effectiveness of social media strategies and advertising campaigns. -Providing the Beats team with an independent perspective on Gen Z preferences, helping the Consumer Insights division refine its communication strategies.

Worked from July- August 2018 and again at July - August 2019 Worked with kids to teach them healthy habits while incorporating soccer as a way to inspire their learning process