Farah G. Lahham
Brand Director- Saudi Ecommerce & Media- Hair Care @ Procter & Gamble
About
Seasoned brand builder with 4+ years of experience in FMCG. With a background in Finance and P&L management, I found my passion in designing products from scratch to cater to the MENA consumer. Working with an MFT, my roles and responsibilities start from consumer insight that sparks an idea for a new product launch in market. I then move to developing the right formula/packaging/ design of a product and match that with a full holistic demand creation plan and toolkit.
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United Arab Emirates
Marketing & Advertising
Teamwork, Creativity Skills, Microsoft Office, Leadership, Microsoft Excel, Fast learner, Event Management, Management, Team Leadership, Talent Management, Skilled Multi-tasker, Business Strategy, Budgeting & Forecasting, Brand Equity Development, Brand Management, Brand Architecture, Brand Awareness, Brand Design
Experience
Brand Director- Saudi Ecommerce & Media- Hair Care
Procter & Gamble
United Arab Emirates
Senior Brand Manager- Pantene MENA Design
Procter & Gamble
United Arab Emirates
Roles & Responsibilities: -Identify consumers insight in the category and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers. -Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs. -Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives. -Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of the MENA consumers. -Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.) -Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests. -Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives.
Pantene MENA Design Brand Manager
Procter & Gamble
Levant Delivery ABM
Procter & Gamble
Dubai
Commercial Financial Analyst
Procter & Gamble
United Arab Emirates
GDM EIMEA Commercial Analyst for 5 categories: Baby Care, Fabric Care, Feminine Care, Home Care, Skin Care. Roles & Responsibilities: • Category business strategy development and execution • Category budgeting and forecasting • Category financial analysis to drive superior ROI • Price plans • Market intelligence • Stewardship
Student Council Member
American University in Sharjah
Sharjah
School of Business Administration Representative where i acted as a liaison between the Office of Student Affairs and the School. As a team, the SC was able to serve the needs of the Student Body while ensuring we provide a vibrant and motivating atmosphere.
President
Dean's Business Team- AUS
American Univeristy of Sharjah
Vice-President
Dean's Business Team
Sharjah, United Arab Emirates
Teamwork and collaborations with the Dean’s Office to organize events for the student body in the School of Business Administration. Our aim is to bridge the gap between the students and the school. -Organized "The Job Hunter Challenge ", a networking competition -Organized "SB-Aid", a charity event
Intern
Procter & Gamble
United Arab Emirates
F&A; Product Supply; Fem Care; IMEA
Teacher Assistant
American University of Sharjah
United Arab Emirates
Assisted in correcting the students’ excel coursework
Business Development Trainee
Dean's Business Team
Sharjah, United Arab Emirates
-Organized "The Pitch", an entrepreneurship competition - Organized "A for Autism", a charity event
President of the program in Dubai International School
The Young Leader's Development Program
Dubai, United Arab Emirates
Organized & Attended the First International Young Leaders Congress (IYLC)
Education
American University of Sharjah
Finance Major, Journalism Minor
Farah G. Lahham's Contact Information
Phone
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