Farah Al Alami

Chief Marketing & Communications Officer @ Global Fertility

About

Listed in Arabian Business GCC Young Achievers list in 2021 and 2022 & as one of top executives in the 40 under 40 seasoned young leaders list in 2019 and 2023 in Arabian Business, Al Alami was also named as one of the most influential PR & communications professionals in Middle East in the Power Book of PR Week, UK for 3 years (2019, 2020 & 2022). Farah Al Alami holds an MBA (with distinction) from New York Institute of Technology (NYIT), and a bachelor’s degree in marketing from the Yarmouk University in Jordan. With over 19 years’ experience in healthcare communications and PR in the Middle East (ME) region, Farah currently serves as the Chief Communications & Marketing Officer (CMCO) at Abu Dhabi Stem Cells Center. She was the CMCO at NMC Healthcare in 2022, and the CMCO at United Eastern Medical Services (UEMedical) from 2016 to 2021, leading the marketing & communications functions on a corporate level and throughout the group including Danat Al Emarat Hospital, HealthPlus Network, HealthPlus Fertility, Moorfields Eye Hospital Abu Dhabi & several projects in KSA. From 2013 to 2016, Al Alami served as the Regional Director of Communications & PR in Middle East region, Turkey & UK for US-based Cleveland Clinic. She previously led media relations & internal communications at Abu Dhabi’s tertiary hospital Sheikh Khalifa Medical City from 2005 – 2011 and in between, she joined UEMedical as Marketing Manager for 2 years. Throughout her experience, Farah focus was on healthcare marketing & communications. Her key areas of specialization are corporate & internal communications, media relations, digital marketing, crisis management, events management, marketing & advertising. Farah was invited to present a health segment in a weekly medical TV show (Fi Baytina Tabeeb) on Abu Dhabi TV from 2012 to 2014 with over 55 aired episodes/reports promoting healthy lifestyles. Mrs. Al Alami is also an elected Board Member at the Middle East Public Relations Association (MEPRA), a non-profit member association, established to set world-class standards for the public relations and communication industry since January 2016 & has served as committee member in the Women in Business Committee under the American Chamber of Commerce Abu Dhabi (AmCham Abu Dhabi) from 2017 - 2019. Farah also is an avid reader & dedicates her time to promote reading. She uses her Instagram account to document her reading journey & has co-founded Al Alami Book Club with her cousin Deema Al Alami which attracts over 800 readers from across the globe. www.instagram.com/farahalalami1

Country

City

United Arab Emirates

Industry

Public Relations & Communications

Skill

Event Management, Internal Communications, Crisis Management, Media Relations, Marketing, Advertising, Public Relations, Healthcare, Strategic Planning, Team Leadership, Public Speaking, Leadership, Social Media, Management, Corporate Communications, Business Planning, Employee Relations, Press Releases, Budgets, Training

Experience

Chief Marketing & Communications Officer

Global Fertility

2025-5 - Present · 1 yr 5 mos

UAE & Saudi Arabia

Member of the Executive Team, leading Marketing & Comms on a group level and Bnoon Fertility & Women's Health Centers.

Board Member - Communications

Middle East Public Relations Association

2016-1 - Present · 10 yrs 9 mos

UAE

Elected to be part of the Board of Directors for the Middle East PR Association (MEPRA) - the region’s leading body for public relations and communication professionals and students. Advocating and promoting PR, and supporting MEPRA's different activities including MEPRA Academy, MEPRA Majlis event in Abu Dhabi, MEPRA Annual Awards held in Dubai, MEPRA Connect, MEPRA Breakfasts and more.. Visit www.mepra.org to become a member, and to know more about our activities and MEPRA's distinguished board members!

Chief Communications & Marketing Officer

Abu Dhabi Stem Cells Center

2023-3 - 2025-5 · 2 yrs 3 mos

United Arab Emirates

Abu Dhabi Stem Cells Center - Research Center & Hospital (Yas Clinic) - Leading the Marketing & Comms; Call Center and Patient Experience Departments - Member of ADSCC's Executive Leadership Team - Chairperson of the Organizing Committee for the 1st and 2nd ADSCC Bone Marrow Transplant & Cellular Therapy Congress 2024/2025 - an annual global, mega congress attracting over 2000 delegrates and hosting over 70 international and local speakers each.

Chief Marketing & Communications Officer

NMC Healthcare

2022-9 - 2023-2 · 6 mos

United Arab Emirates

Senior Advisor

United Eastern Medical Services (UEMedical)

2022-4 - 2022-9 · 6 mos

Senior Director - Marketing & Communications

Mubadala Health

2021-10 - 2022-4 · 7 mos

Abu Dhabi, United Arab Emirates

Chief Marketing & Communications Officer

United Eastern Medical Services (UEMedical)

2016-1 - 2021-10 · 5 yrs 10 mos

Abu Dhabi, UAE

Leading the marketing and communications, functions across UEMedical Group on a corporate level and throughout UEMedical’s subsidiaries including Danat Al Emarat Hospital, HealthPlus Network of Specialty Centers, HealthPlus Fertility, Moorfields Eye Hospital Abu Dhabi and several other projects in KSA.

Committee Member, Women in Business

AmCham Abu Dhabi, Women in Business Committee

2017-1 - 2019-1 · 2 yrs 1 mo

Regional Director, Communications and Public Relations

Cleveland Clinic

2013-9 - 2016-1 · 2 yrs 5 mos

UAE

Led all communications & PR initiatives for Ohio-based Cleveland Clinic in the Middle East region, Turkey and UK.

TV Reporter/Presenter

Fi Baytina Tabeeb program - Abu Dhabi TV Al Oula

2012-10 - 2013-12 · 1 yr 3 mos

Abu Dhabi

*Fi Baytina Tabeeb is the weekly Medical Show on Abu Dhabi TV Al Oula (In English: A Doctor in Our Home) *I participated in the program presenting my employer from a PR perspective and to support public education on health issues and medical problems in the community. *Promote healthy lifestyles, exercising and following a healthy diet from childhood. *Presenter of the external reports in the program as a Health Police. *3 – 5 minute reports that discuss different health topics; where I go meet with people, inspect, provide advice and seek medical opinions from physicians. *Some of the topics I discussed in my reports were diabetes, child safety at homes, fertility problems, smoking sheesha, wearing healthy shoes, dental care and braces, sports injuries, hypertension, back pain, medical tests before marriage…… and many others. *Participated in four seasons since the show started in October 2011 and it continues. *Presenter in daily health fillers during Ramadan where I meet with individuals from the community who have medical questions. I then deliver their questions to the doctors in the studio to answer. **Fi Baytina Tabeeb program airs every Sunday night at 10:00 pm UAE Time on Abu Dhabi TV Al Oula. *****Last episode of the show was aired in December 2013.