Farah Akbar
Assistant Marketing Manager @ King Abdullah Port
About
I help organizations strengthen their brand presence, stakeholder relationships, and corporate representation through a blend of marketing, external affairs, communication, and operational coordination. With 9+ years of progressive experience across port operations, logistics, corporate communication, event coordination, facilities management, and administrative operations, I have developed a strong ability to connect strategy with execution. My career journey has taken me from supporting large-scale public events and logistics operations to managing external affairs coordination and supporting marketing initiatives within one of Saudi Arabia’s key port environments. Currently, as an Assistant Marketing Manager at King Abdullah Port, I support marketing initiatives, brand communication, campaign coordination, corporate messaging, events, sponsorship activities, official visits, and performance reporting. My focus is on strengthening brand visibility, supporting stakeholder engagement, and ensuring that marketing activities align with business objectives and the port’s strategic role. Previously, I served as an External Affairs Officer, where I coordinated with government entities, regulatory bodies, business partners, visitors, and external stakeholders. This experience strengthened my capabilities in government relations, official correspondence, stakeholder communication, delegation visits, site tours, meeting coordination, and management reporting. Earlier in my career, I gained operational experience in logistics and facility coordination with SAL Saudi Logistics Services – Saudia Cargo, where I supported facility operations, maintenance follow-up, vendor coordination, safety requirements, project progress monitoring, and operational readiness. I also built a strong foundation in event operations through large-scale public events and exhibitions, including Hajj Hackathon 2018 and Jeddah Book Fair 2017. My professional strengths include marketing coordination, corporate communications, stakeholder engagement, external affairs, government relations, event management, reporting, project coordination, facilities management, and cross-functional collaboration. I am also supported by training in digital marketing, business process management, public speaking, and IFMA facility management programs. I am driven by work that connects people, organizations, and business objectives — especially in environments where communication, professionalism, follow-up, and stakeholder trust are essential to success.
Saudi Arabia
Jiddah
Transportation/Trucking/Railroad
Following Up, Team Leadership, Relationship Building, Business Process Management, Reporting, Project Coordination, Vendor Management, Sponsorship Management, External Relations, Government Relations, Stakeholder Management, Marketing Campaign Management, Corporate Communications, Brand Management, Marketing Strategy, Corporate Events, Event Planning, Budgeting, Project Management, Stakeholder Engagement
Experience

Assistant Marketing Manager
Saudi Arabia
◉ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: ▫ Support the development and execution of marketing initiatives that strengthen King Abdullah Port’s brand presence, market positioning, and stakeholder engagement. ◉ 𝐁𝐫𝐚𝐧𝐝 & 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: ▫ Develop and coordinate marketing materials, presentations, announcements, and corporate messaging to ensure brand consistency and alignment with business objectives. ◉ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: ▫ Coordinate marketing campaigns, promotional activities, digital content, and communication plans across internal teams and external partners, improving campaign execution consistency, audience reach, and brand visibility. ◉ 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: ▫ Collaborate with internal departments, business partners, clients, media contacts, and external stakeholders to support marketing activities, relationship-building, and corporate representation. ◉ 𝐄𝐯𝐞𝐧𝐭 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: ▫ Assist in planning and coordinating exhibitions, conferences, business events, sponsorship activations, and official visits to promote the port’s services and strategic role. ◉ 𝐌𝐚𝐫𝐤𝐞𝐭 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: ▫ Prepare marketing reports, campaign updates, market insights, competitor observations, and performance summaries to support management decision-making and continuous improvement.

External Affairs
Jeddah
◉ 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐀𝐟𝐟𝐚𝐢𝐫𝐬 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: ▫ Supported external affairs activities by coordinating with government entities, regulatory bodies, business partners, and external stakeholders to facilitate smooth port-related operations and communication. ◉ 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: ▫ Maintained professional communication with internal departments, external partners, visitors, and official representatives to support effective stakeholder engagement and service responsiveness. ◉ 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 & 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐋𝐢𝐚𝐢𝐬𝐨𝐧: ▫ Followed up on official requirements, permits, documentation, approvals, and regulatory correspondence, helping accelerate external affairs processes and reduce delays in port-related coordination. ◉ 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: ▫ Coordinated external communication activities, prepared official correspondence, and supported the organization’s professional representation with external parties. ◉ 𝐄𝐯𝐞𝐧𝐭 & 𝐕𝐢𝐬𝐢𝐭 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐚𝐭𝐢𝐨𝐧: ▫ Supported the planning and coordination of official visits, meetings, delegations, site tours, and stakeholder engagement activities within the port environment. ◉ 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩: ▫ Prepared reports, records, meeting notes, follow-up trackers, and internal updates to support management visibility over external affairs activities and pending actions.

Facility coordinator
Saudi Arabia
◉ 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐲 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: ▫ Coordinated daily facility operations and administrative activities to support smooth logistics, cargo handling, and workplace service continuity, helping maintain operational readiness across a fast-paced logistics environment. ◉ 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐑𝐞𝐪𝐮𝐞𝐬𝐭𝐬: ▫ Followed up on maintenance requests, facility issues, vendor visits, and service requirements to ensure timely resolution, reduce operational disruption, and maintain workplace functionality. ◉ 𝐕𝐞𝐧𝐝𝐨𝐫 & 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: ▫ Liaised with service providers, contractors, internal departments, employees, and external stakeholders to support facility maintenance, office services, and supply needs, improving service responsiveness and cross-functional coordination. ◉ 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: ▫ Prepared reports, records, schedules, correspondence, and operational documentation to strengthen facility tracking, management visibility, and internal follow-up. ◉ 𝐇𝐞𝐚𝐥𝐭𝐡, 𝐒𝐚𝐟𝐞𝐭𝐲 & 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: ▫ Supported safety requirements, facility inspections, access arrangements, and compliance follow-up, contributing to safer operations and stronger procedural control. ◉ 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: ▫ Tracked facility project progress, timelines, and pending actions, escalating delays and risks to support on-time delivery and proactive issue resolution.

Event Coordinator
Orchid Events Management
Jiddah
◉ 𝐄𝐯𝐞𝐧𝐭 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: ▫ Supported the planning and on-site coordination of large-scale public events and exhibitions, including Hajj Hackathon 2018 and Jeddah Book Fair 2017, contributing to smooth event execution and organized participant experience. ◉ 𝐂𝐫𝐨𝐰𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: ▫ Assisted in organizing attendee movement, managing entry points, and maintaining smooth visitor flow during high-traffic events, helping reduce congestion and support a safer event environment. ◉ 𝐓𝐞𝐚𝐦 𝐒𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧: ▫ Supervised and guided teams of event organizers and temporary staff, assigning daily tasks and monitoring on-site performance to improve team coordination and service responsiveness. ◉ 𝐓𝐢𝐜𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: ▫ Managed ticket distribution activities, supported attendee registration, and ensured accurate handling of entry-related processes to minimize entry delays and improve visitor access experience. ◉ 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: ▫ Coordinated with event organizers, vendors, and internal teams to support execution of event schedules and operational requirements, ensuring alignment between planning and on-site delivery. ◉ 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: ▫ Prepared coordination lists, attendance records, event documents, and post-event reports to strengthen operational tracking, accountability, and post-event follow-up.
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