Fara Dzanufiya Indawan

- Spearheaded 20+ regional campaigns across 10 ASEAN countries, driving 3x growth in digital engagement within a year. - Managed cross-functional comms team of 15+ and grew AYO’s social reach to 150K+ youth through strategic content and partnerships. - Co-led initiatives on mental health, digital literacy, and UMKM empowerment, engaging 5,000+ youth via webinars, reels, and toolkits.

• In charge of all marketing communication activities and strategies, such as advertising, campaigns, copywriting, and the development of AYO Indonesia branding strategies. • Identify and assess the target audience for AYO Indonesia's social media, as well as conduct research on data and trend analysis. • Creating creative materials in supporting social media marketing team and developing social media content planning.

• Managed the entire influencer marketing process, which included identifying and approaching suitable Key Opinion Leaders (KOLs), crafting and delivering creative briefs, and meticulously monitoring and reviewing KOL performance to ensure their alignment with campaign objectives and brand messaging. • Successfully managed a diverse network of over 100+ KOLs in a month, contributing significantly to a remarkable revenue increase across various e-commerce platforms within the Indonesian market. • Identifying prospective clients for marketing solutions. Leveraging strong relationships with stakeholders and data-driven approach, pinpoint the ideal brands and businesses for successful influencer collaborations.

• Assist KOL Strategist in maintaining relationship with all of Tinkerlust Featured Sellers (KOLs). • Create monthly report about Featured Sellers activities and performance. • Assist the team in managing online or offline events with Featured Sellers. • Market research on Influencers whose profile match with the needs for Featured Sellers. • Manage database and categorizations of Featured Seller.

- In charge of Makarizo Professional hair creambath product with brand campaign, #Hairdessert with approaching KOL for endorsements and collaborations. - Create the Scope of Work for endorsements and collaborations, brief 20+ KOL per week, calculate CPV, and report the insights.

• Connect, build, and maintain good relationships with all of MSS’s stakeholders. • Managed and facilitated publication of other division’s events and work, external events, and any information for the management students. • Managed all of MSS’ Social Media accounts (Instagram, Twitter, Linkedin, Tiktok)

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