fanny binetti

* Overall coordination of the model year updates and campaign assets integration across digital platforms: * Planning and budgeting process for all activities. * Close work with product division to collect information, have a clear view on the launching planning and define the product positioning to brief related material to the agencies, close work with media specialist to have a clear overview of the upcoming activities (events, partnership, etc.) to be reflected on the website. * Check the accuracy of the received works from agency in terms of content/budget/timing. * Overall coordination of the European website contents rollout to the different countries: * Planning and budgeting process for all activities. * Close work with the digital agency to ensure a smooth rollout process. * Provide content to the countries on time. * Clearly advise on the projects priority.

Support in the development and rollout of the Brochures production: Support in planning and budgeting process for all activities, define content requirements and obtain internal agreement, close work with product division to collect information, define the product positioning, support & coordinate all briefing related material to the agencies, check the accuracy of the received works from agency in terms of content/budget/timing, control project schedules and ensure on time delivery of media assets and strategy within agreed budget, planning and coordination of photo shooting. Support in the development and monitoring & measurement of the Pan European media campaign: Support in the definition of the media planning for Pan European campaign with the objective to improve KPIs, monitoring of the campaign performances and work on media optimization, check the accuracy of the received proposals from agency in terms of content/budget/timing, control project schedules and ensure on time delivery of media assets and strategy within agreed budget.

Organisation of International Motor Shows from stand development to communications and logistics: Execution of stand design (communications with suppliers, follow up im- plementations details, positioning of the cars), communications content development for displays, audio visuals screens and interactivity software (communications with suppliers and in house stakeholders), coordination of stand graphics development, coordination of MS material production, follow up on administrative part (purchase order, invoices), in charge of dedicated budget, coordination of the car specs content, on stand control and validation of overall stand execution and functionality of displays.

I lived 2 years in Japan where I taught english french and italian to Japanese through private lessons or in schools, both to adults and kids.

Internal communication tools management (magazine and blog), press release redaction and translation, support for events organization and sponsorship activities (dealer convention, press events, Motor show Z.E., San Patrignano). Active participation in the Z.E. Project (Renault electrical vehicle launch for the Italian market ) : materials translation and adaptation for the Italian market, web animation, conference presentations and Z.E. Tour in the main cities. Marketing support: brand manager support for co-marketing project (Twingo Miss Sixty) and limited series project (partnership with Yahoo).

Collect, analyze & report on market to identify market needs, contact with Chinese suppliers, samples test and competitors confrontation, price negotiation, product adaptation to local market (colour and silk screen definition…), launch marketing activities (instruction booklet, packaging, catalogue, folder, pos, launch communication activities (organization of international meeting with export manager, video).

Organisation of International Motor Shows from stand development to communications and logistics: Execution of stand design (communications with suppliers, follow up im- plementations details, positioning of the cars), communications content development for displays, audio visuals screens and interactivity software (communications with suppliers and in house stakeholders), coordination of stand graphics development, coordination of MS material production, follow up on administrative part (purchase order, invoices), in charge of dedicated budget, coordination of the car specs content, on stand control and validation of overall stand execution and functionality of displays.

Support for press event organization, participation at the presentation to the French market of the new Maserati GranTurismo, support for the organization of launch event (press invitations, contact with Italian headquarter, location selection, ecc.)