željko fanjak

* Leading and managing dedicated team of 3 people in both offices in Adriatic region, Zagreb and Belgrade. * Responsible for Retail and BTL activities on total of 8 markets in region: * ✔ Albania * ✔ Bosnia and Herzegovina * ✔ Croatia * ✔ Kosovo * ✔ Macedonia * ✔ Montenegro * ✔ Serbia * ✔ Slovenia

* As a Brand Manager responsible for regional and export markets my daily work included: * ✔ Brand plan development: strategy, planning and execution * ✔ planning & monitoring strategic brands budgets * ✔ on-line campaigns: participation in strategy creation * ✔ active cooperation with full service marketing agencies * ✔ advertising material – participation in strategy creation for development of visual identity * ✔ BTL strategy- developing HoReCa strategy and indirect marketing activities plan * ✔ SEO optimization (web site traffic growth, web site user interface) * Develop, implement and evaluate plans for both the short and long term in respect of each designated brand, adapting central strategy to local needs. Keeping focus on brand strategy and BTL approach for cider inCider and Shark energy drink (domestic market and export). * Contribute effectively in reporting to President of the Management Board and Principals through the weekly reports and business review process.

* Responsible for HoReCa channel, especially for implementing BTL activities and POSM development. * ✔ planning Trade Marketing activities according to Marketing Plan & Brand Strategy * ✔ execution of Annual plans and strategies of Marketing Department * ✔ implementing planned activities as best practise * ✔ active cooperation with BTL marketing agencies * ✔ BTL strategy- participation in strategy creation and indirect marketing activities plan for support of strategic brands (Heineken, Desperados, Karlovačko) * ✔ hostess casting * ✔ sales analysis, participation in creation and monitoring of monthly and annual analyses * Organising and coordinating Retail & Horecaa promotions in domestic market * Monitoring, evaluating & developing respective channel objectives & recommended strategies * Developing all kinds of innovative POS materials * Assortment Management

* Involved in all marketing related activities: * ✔ participating in market research activities * ✔ participating in cooperation with agencies and monitoring their performance * ✔ participating in making annual marketing plan for both channels (HoReCa and Retail) * ✔ participating in execution of approved Trade Marketing Plans * ✔ post-evaluating of all promo activities on domestic market * ✔ performance tracking of Sales Force execution

* “True learning is what you learn on the job” * ✔ implementing the Red Bull marketing mix in the student community * ✔ understanding and implementing approved marketing activities * ✔ implementing guerilla marketing campaigns * ✔ supporting Red Bull global strategies on local market * ✔ sharing Red Bull word-of-mouth and building positive image into student community * ✔ event management support at Red Bull Sports, Culture and Music happenings * ✔ supporting the sales teams (especially in BTL activities) * ✔ expand the presence of Red Bull in HoReCa market * ✔ creating ideas for different types of advertising and for the parties among students population * ✔ collecting data from the market

* ✔ managing a team of 28 promoters * ✔ reporting directly to regional Head of Distribution (Western Croatia) * ✔ participating in special promotion activities proposals * ✔ supervising distribution process of Metro Express newspapers

* As a Project Manager responsible for Samsung Consumer Electronic Product Group on regional markets my daily tasks include: * ✔ developing, leading and supervising integrated retail projects for CE division of Samsung Adriatic * ✔ responsible for in store presence development in Adriatic region * ✔ vendor management and annual evaluation * ✔ bidding process management and supervising * ✔ organizing and implementing purchasing processes according to settled production plans * ✔ hands on several different stake holders (designers, production managers, store managers etc.) * ✔ ensuring the projects execution within given budgets and deadlines * ✔ cost controlling and analysis reports * ✔ working closely with Samsung Retail Managers on Retail Experience development * ✔ creating and managing projects but supervising execution of various projects at the same time * ✔ market delivery analysis * ✔ administration tasks for project management purposes

marketing Activities and Societies: Handball team