Faiz Ahammad Assadi

At DE FANS , our name reflects our passion.
 We don’t just deal in properties — we create spaces where people live, grow, and succeed. Specialized in commercial assets, hotels, warehouses, residential buildings, and development plots, we also focus on mixed-use investments, labor accommodations, retail spaces, and high-yield income-generating properties. Because real estate isn’t just about buildings — it’s about building lives and long-term value.

- Lead a diversified portfolio across hospitality, real estate, retail, catering, and construction, positioning the Group for sustainable growth. - Champion corporate strategy and innovation initiatives that future-proof operations against evolving global market dynamics. - Drive cross-border partnerships and international investment opportunities. - Align executive leadership with corporate vision, achieving 20% performance uplift across business divisions.

- Scaled Al Marina Holding’s business model into a federated holding structure with centralized services and decentralized P&L accountability. - Oversaw multi-million-dirham retail & lifestyle projects (Western Mall, Al Dhafra Walk), achieving double-digit NOI growth. - Expanded hospitality assets (Western Hotels, Liwa Guest House, Royal Villas), maintaining 82% occupancy and RevPAR outperformance. - Directed large-scale construction including commercial towers, residential blocks, and mixed-use developments, ensuring 100% compliance with ISO standards. - Secured government contracts and high-profile partnerships, reinforcing the Group’s market position.

- Transformed Al Marina Investment into a leading private investment firm, diversifying into real estate, hotels, transportation, and manufacturing. - Delivered 35% ROI on new ventures through precise market analysis and structured investment strategies. - Launched iconic projects such as Exotica JVC Residences and Saadiyat Tivoli Dome, setting new benchmarks in design and quality. - Introduced governance frameworks, sustainability practices, and centralized capital allocation, enhancing long-term value.

- Founded and scaled Western Hotels into a recognized hospitality brand across Al Dhafra region. - Launched Western Hotel Madinat Zayed, Western Hotel Liwa, and Western Hotel Ghayathi, boosting tourism and regional development. - Built 825-room inventory supported by 4 central kitchens and strong operational infrastructure. - Increased guest loyalty and repeat bookings by 40% through personalized services and brand positioning. - Featured across lifestyle publications and global media, strengthening brand equity and PR visibility.

Led operations at a 248-room upscale property strategically located in Al Dhafra, near ADNOC, Ruwais Refinery, Emirates Nuclear Energy Corporation, and Habshan. Positioned the hotel as a preferred destination for both business and leisure travelers by combining cultural heritage with modern hospitality. Key Contributions & Achievements: - Oversaw daily operations, including rooms, F&B, events, and guest services, ensuring a consistent 4-star hospitality standard. - Enhanced guest satisfaction scores through service quality improvements and staff training initiatives. - Increased occupancy and revenue by building strong relationships with ADNOC, ENEC, and other corporate clients in the region. - Expanded MICE (Meetings, Incentives, Conferences, Exhibitions) business by promoting the hotel’s function rooms for corporate and social events. - Maintained financial performance by optimizing cost controls, improving efficiency, and driving sustainable growth.

Directed operations for one of Al Marina Investment’s flagship contracting ventures, delivering large-scale projects across civil, infrastructure, and mechanical works in the Gulf region. Oversaw multi-disciplinary teams and managed end-to-end project delivery, ensuring compliance with safety, quality, and regulatory standards. Key Contributions & Achievements: - Supervised execution of diverse projects, including civil contracting, infrastructure development, tank farms, pipelines, and residential construction. - Expanded company capabilities into road construction, asphalt concrete works, and heavy truck transportation & supplies, strengthening market presence. - Built strong client relationships by delivering projects on time and within budget while meeting high quality and safety standards. - Implemented cost-optimization strategies, improving overall project profitability and operational efficiency. - Developed and coached project teams, driving performance excellence and compliance with HSE requirements.

- Maximized room revenue yield, increasing annual revenue by 20% through optimized pricing and space allocation. - Led guest services and recreation operations, boosting guest satisfaction scores by 30%. - Introduced competitive benchmarking and up-selling strategies, enhancing profitability. - Developed staff training and retention programs, raising performance across departments.