Faith Wheller

Driving global brand transformation, integrated campaigns, and product marketing to accelerate growth for a €700M+ SaaS leader. I lead the strategy and execution of TeamViewer’s global brand and demand campaigns — from the “Make Work Work Better” brand platform to the TeamViewer ONE launch — aligning messaging, creative, media, and customer journeys to fuel pipeline and ARR. Key focus areas: Brand leadership: Re-architecting TeamViewer’s brand portfolio and governance to position the company as the category leader in digital workplace and remote connectivity. Performance Marketing excellence: Orchestrating cross-functional global campaigns that combine brand storytelling with SMB and enterprise demand generation, delivering measurable pipeline impact. Sports partnerships: Spearheading F1 Academy and Mercedes AMG Petronas F1 sponsorships, activating programs that elevate visibility, drive enterprise engagement, and build advocacy. Marketing transformation: Leading AI-enabled marketing practices (e.g. TV Refiner 2.0, Rise Campaign Architect) to scale efficiency, consistency, and speed to market. I thrive on building customer-driven marketing strategies that unite brand and demand to create commercial impact — always with a sharp focus on pipeline, ARR, and long-term brand equity.

Responsible for creating the marketing strategy and plan, building the Intuit Quickbooks brand and owning the direct revenue contribution across Intuit's customer and accountant base through leading a team of 40 marketing professionals. Responsibilities include Revenue and Performance Marketing, Brand & Partnerships, Product Marketing, Customer Lifecycle Marketing, Martech & Ops, PR & Comms

I led the go-to market-marketing strategy and plan for Cisco’s global enterprise and small business. This included brand, ABM programmes, building inbound pipeline through demand generation activities, recruiting, and activating routes to market to create sustainable growth and revenue.

I oversaw marketing strategy and planning across the EMEAR organisation including marketing approach per segment, campaigns and programmes by vertical/industry, and supporting partner and seller enablement. I was also leader for our EMEAR Partner Marketing Organisation, managing partner strategy, funding, campaigns and programmes for over 500 partners and with a virtual team of over 30 partner managers and a regional team.

I was responsible for the EMEA brand strategy, content teams and "always-on" integrated audience-led campaigns across the region. During this time, I built the company’s first in-house creative team, reducing agency spend and releasing operational expenditure to be spent in other areas.

Responsible for developing the go to market plan & strategy for Cisco corporate campaigns, analyzing and crafting world class customer journeys, delivering content marketing strategies and campaign tactic recommendations. In my role I strive to innovate, looking at historical trends on content performance, marketing techniques and communication methods to facilitate campaign success, customer nurturing and ultimately increase qualified leads through to closed/won business.

I oversaw project management, campaign creation, development and execution of collaboration marketing programmes across EMEA. This included product launches, content and enablement.

I developed and executed strategic channel and acquisition marketing plans for the UK and Europe. I was also responsible for vendor marketing management, including a joint solution and product-oriented channel marketing activities with partners, ensuring marketing funds were maximised and leads generated. I was named as the single biggest contributor to the company’s success in 2010.

Led a team responsible for the creation and execution of vendor channel marketing programs for resellers - Avaya, Mitel and Samsung.

Marketing manager of their SME accounts. Role involved direct marketing campaigns, lead generation & telemarketing.

Diploma in Business French