Faisal Rachman Munief
Brand Activation Executive @ PT. Garudafood Putra Putri Jaya, Tbk
About
Learned on brand development through the 360 marketing and road to market strategies through the MT program, sharpen my views on the commercial sector, especially on FMCG. With strong passion on learning commercial sectors from every resources, make me have a vision to give an impact for the environment. Open for any discussion and opportunities related to commercial sectors.
Indonesia
West Java
Food Production
Brand Activation, Event Planning, Brand Strategy, Brand Architecture, Brand Management, Qualitative Research, Brand Equity, Brand Development, Qualitative Market Research, Quantitative Research, Retail Audits, Digital Marketing Media, Leadership, Project Management, Writing, Project Planning, Creative Writing, Microsoft Excel, Microsoft PowerPoint, Microsoft Word
Experience

CT Marketing - Brand Equity Executive
Jakarta, Indonesia
Led the development of new product SKUs for Clevo, working closely with cross-functional teams to deliver business objectives and launch new products successfully. Supported the Brand Manager in executing brand communication across various platforms and collaborating with Customer Marketing to drive impactful launch activities. Key Accomplishments: - Spearheaded new product development initiatives for Clevo - Collaborated across departments to ensure successful product launches and brand messaging

CT Marketing - Consumer & Shopper Insight Executive
Jakarta, Indonesia
Supported the CSI Manager in delivering actionable insights through research (quantitative & qualitative) projects and retail audits for the Snack & Dairy categories. Played a key role in improving the research request flow and format, enabling better decision-making and strategic alignment for key brands. Key Accomplishments: - Delivered monthly retail audits for Garuda and adhoc retail audits for Prochiz and Clevo - Contributed more than 15 projects across multiple brands, including Garuda, Clevo, Prochiz, and Okky

CT Marketing - Digital Marketing Executive
Jakarta, Indonesia
Collaborated with the Digital Marketing Manager to drive impactful campaigns across TikTok, social media platforms, and built-in campaigns, while also managing the consumer service platform for all Garudafood brands. Key Accomplishments: - Developed comprehensive campaign briefs to align with brand objectives - Led TikTok & Build-in campaigns for Garuda, Chocolatos, Gery, Dilan, and Clevo - Successfully executed "Chocolatos Trip to Bali" BTL activity, increasing consumer engagement and brand visibility

CT Marketing - Garuda Rosta & Roasted Brand Executive
Jakarta, Indonesia
Assisted the Brand Manager in driving day-to-day activities such as sales monitoring, creative brainstorming, and new product development. Focused on optimizing Nielsen data analysis processes and identifying opportunities to refine strategies for the Garuda Rosta & Roasted brands, contributing to the enhancement of product and market performance

ShopeeMall Relationship Management
Jakarta, Indonesia
- Propose and execute a strategy to help brands to grow their sales on Shopee Mall. - Developed and maintain relationships between Shopee and Brands. - Analyze Brands' progress activities, sales performances and category initiatives to drive transaction and revenue performance

Business Development Intern
Jakarta, Indonesia
- Building the pipeline of category by list-downing and analyzing the potential sellers - Consolidate status of acquisition of potential sellers within the pipeline with category manager/sales - Generate a daily reports for potential seller performance to top-level management - Work closely with Manager or Leader to improve the overall project improvement

Content Creator
Bandung, West Java, Indonesia
PT. Berikan Teknologi Indonesia is a social and technology-based processing and utilisation company in the marine and fisheries sector. Berikan Protein Initiatives is one of the social movements run by PT. Berikan Teknologi Indonesia focuses on establishing a protein-conscious lifestyle to address the problem of malnutrition in Indonesia. - Responsible for Instagram content, ideate concept, copy, design, and analytics - Has successfully posted 38 Instagram content, both feeds and stories - Successfully held 2 national events and 1 local event with more than 700 participants - Helped Co-Founder to handle recruitment, negotiation, and rearrange big concepts for the company - Successfully handle partnerships with several communities, universities, and government institutions with outputs in the form of events and cooperation agreements.

Intern
Balai Benih Ikan Kabupaten Bandung
Ciparay, Jawa Barat, Indonesia

Head of Strategic Research and Action Department
- Make a grand design and programs that will hold in that period. - Led a team with six members to carry out the plans. - Write many articles about Indonesian fisheries, ocean (marine problems), politics, and campus issues. - Initiator, director, scriptwriter for Pasifik Podcast as a new improvement from BEM Kema FPIK Unpad.

Staff of Strategic Research Department
- Mentor for five intern staff to deliver knowledge about the strategic research department. - Led a team to do research and release a book called "Dari Padjadjaran untuk Indonesia." - Editor at Lingkar Wacana Unpad. - At the same time, assign to help 4 PIC in 4 different programs.
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