Faisal Abbas

o Planning & managing digital & conventional campaigns (Print & OOH etc.) o Managing (PR) bloggers & influencer marketing and performance marketing o Vendor coordination, negotiation & management o Successfully initiated, planned & executed franchise business model o Strategic alliances for current and future business growth with banks & malls etc. o Analyze branch-wise P&L with CEO & initiate cost cutting measures o Manage agencies for digital, Creative, BTL, ATL & organizing events o Marketing Budget planning & effective utilization o Planning and managing external partners like Discount World, Golootlo and Banks etc. o Oversee franchise, corporate sales and alliances

o Planning & managing conventional & digital campaigns and performance marketing o Managing PR activities & Agencies o Vendor management o Managing Media & Corporate Communications o Monitoring & analyzing latest global trends o Managing food cost in liaison with the directors o Employee engagement activities o Reach out to potential strategic partners for current and future business growth o Develop & execute internal & external communications o Planning marketing campaigns with Directors and CEO o Quarterly & annually content development o Planning and managing external partners like Food panda, Golootlo and banks etc. o Production planning (products’ video shoots and CEO interviews etc.)

o Managing conventional & digital campaigns o Overseeing quality control o Analyzing & Planning for Franchising Model o Set-up company owned call center o Managing agencies for BTL activities, planning & organizing events o Planning and managing external partners like Food panda and Careem now, and banks etc. o initiated Performance marketing on digital platforms o Supervising new product development program o Re-branding the outlets

o Manage conventional + digital campaigns and activities for OPTP and OPTP Diner (includes affiliate brands: Gun Smoke & Hakka Chine) along with OPTP Chips o Contribute to new product development and launch in coordination and collaboration with internal departments and external brand partners o Managing the allocated marketing budget o Identify and reach out to potential strategic partners for current and future business growth o Research competitors’ price, packaging & marketing strategies to improve promotions o Engage and manage agencies for ATL & BTL activities and organizing events o Media planning with NSM, COO & CEO o Digital media marketing and content planning with agencies to ensure brand promotion o Travelling to other cities to oversee the marketing operations and product launches o Built and manage the complaint resolution department