FAHAD ALARFAJ فهد العرفج

 Directed the planning, execution, and performance tracking of complex media service projects for high-profile clients, aligning operations with budget, timeline, and quality objectives.  Oversaw cross-functional coordination across departments to streamline project workflows, clarify roles, and ensure seamless delivery of services.  Managed media operations for national initiatives and major forums (e.g., FII press Conference, Future Minerals Forum, Biban Forum) with a focus on operational efficiency and stakeholder satisfaction.  Supervised vendor engagement, resource allocation, and quality control for end-to-end project cycles involving content production, event support, and distribution.  Played a key role in developing scalable internal processes and structuring service packages for institutional clients, contributing to revenue generation and service model improvement.

 Appointed as the first communications lead for Saudi Arabia’s G20 Presidency, Managing high-level cross-border coordination and stakeholder alignment.  Led the end-to-end delivery of G20 Saudi Arabia 2020 branding project, including agency selection, vendor oversight, and brand rollout.  Designed and secured executive approval for establishing the Secretariat’s first Communications Department, defining its structure, role, and operating model.  Contributed to the development and monitoring of the G20 Communications Strategy, aligning outputs with broader diplomatic and national objectives.  Managed planning and execution of over 100 meetings across various workstreams, ensuring protocol alignment and media engagement effectiveness.

- Marketing and promoting KSA as an appropriate destination for MICE. - Building communication bridges between targeted markets. - Developing professional relationships between PCOs and tour operators. - Establishing specialized events in the Saudi Meetings Industry.