Fady Fouad

Sales & Marketing Manager KSA -AL Asry Electric (LV switchgear authorized panel builder from Schneider & ABB and Eaton ).

Sr. Sales Lead KSA (Jeddah /Riyadh) Start-up LV panel builder with ABB and Schneider.

-ECS Global, is an authorized distributor in UAE, partnered with DRAKA UK (Prysmian Group), TEKAB & NCI, and RAMCRO. Exceeded performance expectations as a territory Sales Manager by successfully meeting sales and gross profit goals for the company's product lines such as fire alarm cables, central battery cables, and fire-resistant power cables. Generated pipelines from scratch, finalized them individually both technically & commercially, and successfully secured payments. Managed collection process and ensured proactive follow-up on overdue payments. Achieved a high sales hit rate.

-Led the successful launching process and prequalification of Busways and Cast Resin Transformers with local utilities, key potential consultants, and developers in UAE market. -Negotiated contracts with key accounts to secure best deals and foster long-term loyalty. -Expertise in handling both technical and commercial aspects of awarded projects, guaranteeing adherence to contractual obligations

-Increased responsibilities by joining our main office in Abu Dhabi-UAE as Senior Key Accounts Head. Managed key potential utilities like AADC, ADDC, FEWA, ADWEA, and ADMA OPCO and engaged with various ADNOC subsidiaries. -Expanded customer base through the establishment of new business channels, revitalized challenging accounts, and sustained productive relationships with key clients. Successfully completed multiple high-profile projects with AADC and ADDC while working for both FPT and FTC. -Collaborated with sales team to successfully complete challenging aspects of sales processes including technical submittals/shop drawings approval, FAT acceptance, delivery and invoicing.

- Spearheaded strategic initiatives and ensured successful market penetration for Al Zubair Corporation's Transformers division through Spectra International Trading CO. Successfully launched Federal products in KSA from a base in Riyadh: Power Transformers up to 30MVA-33/13.8KV. Dry Type Transformers (CRT) up to 4000KVA. -Led the entire PQ process with SEC (Saudi Electricity CO) for distribution power transformers, overseeing all relevant type tests in KEMA for prototype models of 25/30MVA -33/13.8KV. -Efficiently ensured the PQ completion process with key clients such as KAEC, NWC, RC, and SWCC.

-Successfully promoted the sales of various Al Fanar electrical products including Metal clad & Metal enclosed medium voltage switchgear LS breakers and LV panels with Terasaki Circuit breakers, AL Fanar oil type transformers, package substations & unit substations along with IMEFY-Spain dry type Transformers. -Collaborated with other product managers to ensure seamless integration of AL Fanar LV and MV cables & wiring accessories (locally manufactured) and the British product Contactum into my customers' projects. -Generated growth opportunities by cultivating relationships with new customers in Jeddah. -Coordinated with estimation, marketing, projects and production departments to exceed customer expectations during project cycles.

-Led and managed sales and marketing strategies in META (MEMF-ETA) Switchgear Manufacturing CO, a channel partner with ABB & SIEMENS and Eaton. -Attained assigned targets for diverse products such as LV panels, package substations, busway, and MV switchgear. Offered technical assistance to customers when necessary. -Opened new channels of business with ministries, contractors, and consultants. -Handled company's prequalification procedures with potential ministries and consultants. Created essential technical submissions for proposals and PQ records. -Generated the pipeline and studied project specifications to fulfill technical requirements in accordance with required standards. -Coordinated closely with the estimation team to meet customers' requirements both technically and commercially. Led negotiations, finalization, and competition comparison processes with customers. -Expedited the approval of shop drawings, FAT acceptance, Variations and delivery confirmation for orders as needed.

o Maintenance engineer at AL AMER factory for porcelain and ceramic (Egypt) responsible for: o –leading the work to perform the required maintenance activities in smooth manner. o -Insuring the continuous running for all the factory electrical equipment and machines (control, power, motors and lighting). o –Installing the factory electrical machines, motors and all the electrical equipment with myself if required or through the team of technicians. o At the new factory (El Amer 2) leaded the installation team for all the electrical equipment such as (Production Machines, lighting, power, control, motors), and the power substation including (MV switchgear ,5transformers, LV panels and 2 emergency generators).