Fadlim .

Leading API-driven credit bureau products across SEA, enabling AI-driven scoring, alternative data, and risk assessment to expand financial inclusion and improve lending decisions

Looking forward to share my experience, perspective and learning from others in conversations with amazing people. Meet me on: https://adplist.org/mentors/fadlim

Atlas is a global travel technology company connecting travel sellers to extensive low-cost carrier (LCC) content from over 150 airlines. Atlas has established itself as a key player in the travel ecosystem, powering some of the world’s most innovative online travel agencies (OTAs) and metasearch engines such as Fliggy, Ctrip, KAYAK, and Skyscanner. Utilizing cloud-first infrastructure, AI-powered tools, and AI agents, Atlas transforms airline retailing efficiency. I led the end-to-end customer journey across APAC and global customers, strategically driving initiatives to enhance customer engagement, accelerate sales conversion, and significantly reduce sales cycle length. • Drive product vision, strategy, roadmap, and execution—scaling existing products and launching new (0-1) initiatives. • Lead internal platforms (AI-powered CRM, marketing automation, analytics dashboards) to automate customer profiling, optimize sales processes, and identify growth opportunities. • Manage Air Travel Retailing and Information Platform (ATRIP)—a one-stop customer-facing solution enabling seamless access to airline content, competitive fares, and efficient post-ticketing services including seat selection, baggage purchases, and more.

Leading Huawei’s Large Language Model (LLM) and generative AI capabilities across APAC (Indonesia, Thailand, Singapore, Hong Kong, Malaysia), focusing on AI Video Analytics, Natural Language Processing (NLP), and Conversational Digital Humans. Strategically driving platform sales, customer adoption, and revenue growth. • Led pre-sales and post-sales activities from ideation to deployment, including technical presentations, demos, PoCs, system integrations, and GTM strategies aligned with business objectives. • Drove $4M ARR by securing key enterprise customers including Telkom and J&T (Indonesia), Hong Kong Telekom and CLP Power (Hong Kong). • Conducted comprehensive market research to define strategic product roadmaps, delivering cost-effective AI video analytics solutions that reduced customer costs by 10x.

Led the end-to-end strategy for live shopping, short‑video commerce, AI‑driven video recommendation algorithms, and creator analytics for TikTok Shop SEA (formerly Tokopedia), serving over 20 million users across Indonesia. Responsible for driving video‑based order conversion, user engagement, retention, and video content supply. • Drive product vision, strategy, roadmap, and execution—scaling existing products and launching new (0-1) initiatives. • Led a cross-functional team of 40+ and management to pivot strategy from watching live shopping to integrating video content across the buyer journey (Search, Product Detail, Shop Pages), increasing overall video order CVR by 200%. • Built and spearheaded Tokopedia's first short video platform from scratch, covering creation, distribution, and analytics, which drove revenue growth from video-based orders and more than doubled video content supply within 6 months. • Implemented AI algorithms for personalized video matching and ranking, increasing average watch time by 15% • Developed new creator analytics tools, enabling creators to monitor complex business metrics (e.g. content performance, revenue and recommendation), leading to a 15% increase in weekly creator retention. • Promoted to Senior PM within 6 months, faster than the typical two-year timeline Key products & features built: iOS & desktop livestream creation tools • First AR try-on (BytePlus beautification filters) • Data-driven “AHA Moment” engine for creators

Cermati Fintech Group is a Series D fintech startup offering a wide range of financial products including banking, digital insurance, micro-lending, investment products, and digital payment solutions to both individual customers and enterprise partners. I led Cermati's B2B product initiatives (Banking-as-a-Service, Buy-Now-Pay-Later, cash lending)—building scalable API-based solutions driving customer adoption, revenue growth, and seamless integration with Indonesia’s top enterprises. • Built and managed APIs integrated with leading platforms such as Blibli, Bukalapak, LinkAja, Tokopedia, Tiket.com, and BCA Digital, enabling services like digital onboarding, payments, and lending. • Developed internal fraud-review tools to proactively detect suspicious transactions, identify unusual user behaviors, and mitigate compliance risks, strengthening merchant trust and security.

Graduated in 3 years (including Diploma)