Fadi Sabeh

Senior Payments Partnerships and BD Manager - AppGallery MENA @ Huawei

About

I specialize in payments and monetization for digital platforms, with over 12 years of experience across telecom, app ecosystems, and consumer payments in the MENA region.My focus is helping apps, OTT platforms, and marketplaces scale their revenue by designing and optimizing payment strategies — from Direct Carrier Billing (DCB) to PSP integrations and alternative payment methods.At Huawei AppGallery, I lead payment partnerships and monetization strategy across MENA, working with telecom operators and global payment service providers such as Boku, Fortumo, Digital Virgo, and others. My role focuses on improving transaction performance, expanding payment coverage, and enabling scalable monetization for digital content and app-based services.I’ve also played a key role in launching and scaling DCB for global platforms like Google Play and Apple App Store, giving me a unique perspective on how app ecosystems monetize and how payment strategies evolve across regions.With the ongoing shift toward payment unbundling and alternative payment models, I’m particularly interested in roles where I can bridge:*Apps / OTTs / gaming platforms *Payment service providers and fintech solutions *Local payment ecosystems across MENA I bring a combination of commercial leadership and technical understanding, enabling me to connect payment infrastructure, partnerships, and user experience to drive measurable growth. #Partnerships #Payments #DCB #MENA #BusinessDevelopment #MobileVAS📈

Country

United Arab Emirates

City

Dubai

Industry

Telecommunications

Skill

AI Strategy, Workflow of Data Science Projects, AI Terminology, Workflow of Machine Learning Projects , Payment Processing, Emerging Technologies, Financial Inclusion, Digital Assets, Payment Systems, FinTech, Business Technology, Market Trend, Mobile Banking, Blockchain, Big Data, Strategic Partnerships, PSP, Carrier Relationship Management, Payments Service Providers (PSPs), Payment Gateways

Experience

Senior Payments Partnerships and BD Manager - AppGallery MENA

Huawei

2022-5 - Present · 4 yrs 5 mos

Dubai, United Arab Emirates

• APM strategy & expansion across MENA markets • PSP onboarding & commercial negotiations • Payment performance optimization • Telco billing & carrier partnerships (DCB) • eWallet integrations & regional payment coverage • Revenue growth & monetization optimization • Cross-border payments & localization strategy • Merchant & partner relationship management • Data-driven payment funnel optimization • Regulatory & market-specific payment compliance

KSA Head of Commercial Operations / Business Development

MT2

2017-6 - 2022-5 · 5 yrs

Riyadh, Saudi Arabia

• Launched DCB services for Google Play Store and Apple App Store with Zain KSA, achieving first-to-market status and tripling content services revenue. • Drove 60% revenue growth for MT2’s gaming and content services via innovative SIM toolkit campaigns in KSA, Kuwait, and Tunisia. • Negotiated and won an exclusive SMS-to-TV deal with the Saudi Broadcast Association, enhancing gaming user engagement. • Consult carriers and partners to propose key actions to help increase revenues based on data analysis • Maintain and develop carriers and partners relationship to ensure retention and satisfaction. • Manage CPA campaigns traffic quality and ROI

Mobile VAS Software Engineer / Account Manager

MT2

2012-10 - 2017-6 · 4 yrs 9 mos

• Designed APIs for third-party payment system integration, supporting gaming and VAS services for STC, Zain, and Mobily. • Engineered G&D <-> Mobily NGSDP real-time integration, enabling dynamic SIM menu updates adopted by Mobily's VAS and Mobile services team (prepaid, data). • Engineered real-time SIM toolkit updates via Giesecke & Devrient’s Adwise platform, enabling dynamic gaming promotions. • Managed subscription-based gaming services, driving user engagement and retention.

Telecommunication engineer trainee

Rafic Hariri international Airport

2010-8 - 2011-1 · 6 mos

Beirut Governorate, Lebanon

Trained and understood the concept of Radar, instrument landing systems, Doppler VHF Omni direction range, distance measuring equipment,voice communication systems, voice and data recording systems, Aeronautical fixed telecommunication network.

IT trainee

MEA

2006-9 - 2007-2 · 6 mos

Trained and learnt about the connectivity between all branches of Middle East Airlines both inside and outside Lebanon. Worked with the maintenance team to master any fault concerning connectivity Throughout the branches