fabrizio marvulli

In the past 3 years I have been the “Digital guy” @ DDB Group Italy where I use to act both as Account on some important clients (aprox total 1 mln) and, lately, as Group Innovation Director, phasing agency’s main traditional clients into the digital landscape.

* Purple Network offers consulting and technical solutions (software and hardware) giving life to the ideas of the main creative agencies. * Our main clients are: * DLV BBDO * Grand Union * Banzai * M&C SAATCHI. * With these outstanding agencies I had the chance to work for a various series of final clients, such as: * Samsung * Ikea * Pepsi * FIAT * KIA * Hyundai * Pandora. * I worked with the rest of the board on expanding the business, finding new opportunities both on italian or foreign markets.

* BBDO Italy, as HUB of the Network, was coordinating the worldwide rollout of the new brand identity of Wall Street Institute. * I was responsible for deliverables planning, managing project budget and coordinating the production of web campaigns. * Main clients: * Wall Street School of English

* Focus on developing client’s social strategies for 5 different brands * Multidisciplinary team coordination * Development of new Business. * Main clients: * Mondadori, Max Mara Fashion Group

* Responsible for Volkswagen team in charge on VW Italy digital activities. * Responsible for deliverables planning, managing project budget and coordinating the production of web campaigns and CRM strategies that meet client's brief and business expectations. * MAIN PROJECTS: * Touareg Club (Volkswagen CRM program) * Volkswagen ADV campaigns * Strategy development and coordination with DDB) * Other clients: * WIND

* Project Manager / Consultant in charge on: * Communications and Marketing strategy development * Budget and multidisciplnary team management * Maintenance of Alfisti.it (Alfa Romeo CRM site) * Alfisti International development (Spain, Germany, France) * Main clients: * Vodafone, Alfa Romeo, MARS (pet food)

Over nights and weekends I have launched this almost-budget-zero project. Coordinating all web marketing strategies (Online Display, SEO, SEM, Affiliate marketing, Partnerships and Email marketing) and responsible for advertising budget. Motoelements.com, during its first year of activity, was already able to generate profit.