Fabio Santos

CMO and Partner @ SVN Investimentos - Escritório Credenciado à XP Investimentos

About

CMO com mais de 10 anos de sólida experiência liderando iniciativas de crescimento estratégico, posicionamento de marca e geração de receita nos setores de tecnologia e investimentos. Atuo diretamente com o CEO, alinhando as estratégias de marketing aos objetivos centrais do negócio, sempre com foco em aquisição e retenção de clientes. Liderei estratégias inovadoras de aquisição de clientes em múltiplos canais, elevando a geração de leads em 600% e dobrando as oportunidades de vendas por meio de otimização de performance orientada por dados. Estruturei spin-offs de marca e implementei automação de CRM, otimizando operações de marketing e vendas. Como gerente de marketing, administrei um orçamento de mídia paga de R$3 milhões, atingindo um ROAS de 5x com campanhas digitais altamente segmentadas. Conduzi projetos-chave como revisão de pricing, rebranding e estratégias de Product Led-Growth, aumentando em 80% a conversão de visitantes em cadastros. Busco aprimoramento contínuo por meio de certificações, como IBM Data Science, e atualização constante em metodologias de growth, performance digital e automação. Também possuo domínio avançado em inglês e espanhol. Contato: fabiohribs@gmail.com Marketing Digital | Gestão de Mídia Paga | Estratégia de Crescimento | Performance | Aquisição de Clientes | CRM | Automação de Marketing | Google Ads | Meta Ads | SEO | Branding | Posicionamento de Marca | Planejamento Estratégico | Dados e Analytics | Lead Generation | B2B Marketing | ROAS | Product Led Growth | Rebranding | Estratégias Multicanal | Otimização de Conversão |

Country

Brazil

City

São Paulo

Industry

Computer Software

Skill

Gestão de mídia, Estratégia de Crescimento, Marketing de performance, Aquisição de novos clientes, Marketing Digital, Estratégias de marketing, Marketing no Facebook, Marketing, Mídias sociais, Video, SEO (Otimização de motores de busca), Google Analytics, Photoshop, After Effects, Google AdWords, Adobe Photoshop, Adobe Premiere, Microsoft Office, Microsoft Excel, Adobe Illustrator

Experience

CMO and Partner

SVN Investimentos - Escritório Credenciado à XP Investimentos

2024-10 - Present · 2 yrs

São Paulo, São Paulo, Brasil

As CMO, I lead strategic growth initiatives with a strong focus on revenue generation, brand positioning, and customer acquisition. Reporting directly to the CEO, I’m responsible for: - Leading customer acquisition strategies across digital performance media and offline channels; - Overseeing brand strategy and positioning in the investment market; - Managing customer relationship and retention projects; - Driving long-term strategic planning, aligning marketing with core business objectives.

Performance Marketing Manager and Partner

SVN Investimentos - Escritório Credenciado à XP Investimentos

2021-10 - 2024-9 · 3 yrs

- Engineered a transformative lead acquisition strategy, increasing lead generation by 600%. - Doubled sales opportunities by leveraging data analytics for performance optimization. - Successfully launched a spin-off brand, creating a significant new revenue stream. - Produced over 12,000 marketing-qualified leads/month with targeted content strategies. - Enhanced CRM and data automation, streamlining marketing and sales operations. Key Technologies: Meta Ads, Google Ads, Digital Marketing Strategy, Google Data Studio, Salesforce.

CMO and Partner

SVN Capital - Escritório Credenciado à XP Investimentos

2024-10 - Present · 2 yrs

São Paulo, São Paulo, Brasil

Marketing Manager

Leads2b

2020-4 - 2021-10 · 1 yr 7 mos

Curitiba, Paraná

- Managed a R$3 million paid media budget, achieving a 5x ROAS through strategic campaign management. - Led Product Led-Growth and Marketing Strategies, significantly enhancing market positioning. - Directed critical projects, including pricing model revisions and comprehensive rebranding efforts. - Drove an 80% increase in visitor-to-signup conversion rates with growth sprints. Key Technologies: Growth Methodology, Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, SEO.

Marketing Coordinator

Leads2b

2019-1 - 2020-4 · 1 yr 4 mos

Curitiba, Paraná

- Scaled acquisition channels, achieving over R$100,000 in monthly recurring revenue. - Built and led a 12-person marketing team, fostering a high-performance culture. - Implemented real-time executive reporting on marketing spend, lead generation, and revenue growth. Key Technologies: Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, SEO.

Marketing Analyst

Leads2b

2017-2 - 2019-1 · 2 yrs

Curitiba e Região, Brasil

- Established foundational marketing demand strategy, setting the stage for scalable growth. - Formulated branding positioning and go-to-market strategies, improving market penetration. - Contributed to a Marketing and Sales SLA, enhancing departmental synergy and efficiency. Key Technologies: Paid Media Platforms, Google Analytics, WordPress.

Co-Founder

Arez Audiovisual

2015-8 - 2016-5 · 10 mos

Curitiba (BRA) e Jerusalém (ISR)

- Founded, crafted and executed comprehensive content marketing strategies for diverse B2B and B2C clients, significantly enhancing brand visibility and engagement. - Produced high-quality video content, showcasing strong storytelling and technical skills. Developed website and landing page for lead generation and events. Key Technologies and Tools: Content Marketing, Wordpress

Content Marketing Producer

Instituto Didatus

2014-4 - 2015-7 · 1 yr 4 mos

Curitiba, Paraná, Brasil

- Led the production of video lessons, editing, and studio setup, significantly improving the quality and delivery of educational content. - Created engaging graphic materials and motion design elements, boosting viewer engagement and enhancing the learning experience. Key Technologies and Tools: Photoshop, Illustrator, After Effects

Audiovisual Production Intern

Rede Paraná Educativa TV e Rádio

2013-1 - 2014-4 · 1 yr 4 mos

Curitiba, Paraná, Brasil

- Supported advertising agencies to receive, check and edit video adverts - Assisted in video editing and motion design creation, contributing to professional broadcast quality. - Supported file preparation and distribution, ensuring smooth broadcast operations. Key Technologies and Tools: Premiere Pro