Fabio Máximo Granelli

- Transformed design concepts into manufacturable products, ensuring technical and aesthetic feasibility. - Directed the full development cycle: prototypes, fit tests, wear testing, and final approval. - Coordinated with international partners to solve technical and production challenges. Achievements: Reduced costs by 15% and developed global collections for leading brands such as Talbots, Haven, Ann Taylor, Loft, White House Black Market, and Robert Zur.

- Founded and positioned a proprietary sneaker brand with a defined identity. - Designed marketing and sales strategies that achieved customer loyalty. Achievements: Reached sales of up to 450 pairs/month in the Argentine market.

- Provided design and technical development services for more than 20 brands of soles, insoles, and footwear in Argentina. - Conducted coolhunting in European capitals to anticipate trends for more than 20 years. Achievements: Created consistent collections for leading brands, consolidating identity and increasing sales.

- Directed global trend scouting to anticipate footwear design opportunities and strengthen brand positioning. - Led the design and technical development of footwear collections, ensuring alignment with brand identity and quality standards. - Managed supplier negotiations and production processes to achieve cost efficiency and scalability. Achievements: - Introduced material and process innovations that enhanced competitiveness in regional markets. - Strengthened brand identity through consistent collections that increased customer loyalty.

- Directed footwear design and product development, ensuring alignment with brand identity and catalog-exclusive business model. - Managed technical processes for finished products, including pattern making, prototyping, and quality control. - Collaborated with cross-functional teams to integrate footwear collections into fitness and leisure apparel concepts. Achievements: - Introduced design and material innovations that strengthened product competitiveness in the Argentine market. - Improved production efficiency and reduced delivery times, optimizing catalog launches. - Enhanced brand positioning by delivering consistent footwear collections aligned with Vitnik’s lifestyle identity.

- Directed trend scouting and design of footwear, ensuring unique details and finishes aligned with brand identity. - Led the creative development of seasonal collections. - Collaborated with production teams to guarantee technical feasibility and high-quality standards. Achievements: - Strengthened brand positioning through distinctive collections that enhanced recognition in the Argentine market. - Introduced innovative design elements and finishes that differentiated products in premium segments.

- Directed the design and technical modeling of soles in rubber, TR, PU, and EVA injection, ensuring innovation and manufacturability. - Managed product development processes from concept to finished product, aligning technical feasibility with market demands. Achievements: - Introduced new sole designs and materials that expanded product offerings and improved competitiveness. - Strengthened supplier collaboration, optimizing production efficiency and reducing development timelines.

- Directed the transformation of the company’s focus from sports soles to fashion soles for men and women, aligning with market trends. - Collaborated with international partners in Brazil and Italy on last development and tooling processes to ensure technical feasibility. Achievements: - Expanded the client portfolio by introducing the brand to fashion-oriented customers previously unknown to the company. - Strengthened product positioning by delivering innovative sole designs that diversified the company’s market presence.

- Directed trend research and product design, developing footwear concepts aligned with market demands. - Managed technical modeling and product development processes to ensure feasibility and quality standards. Achievement: Strengthened brand positioning by delivering innovative footwear designs that expanded market presence.