Fabio Basilio Pereira

Collaborating with CDP-Group Hong Kong as a B2B Business Consultant for the Iberian e-commerce market.

Responsible for the strategic development of Worten’s Marketplace, with a focus on international expansion and category management in markets such as the United Kingdom, European Union, and China. I work with a combined approach of hunting (active prospecting) and farming (seller management and growth), aligning business vision with operational execution across the 1P and 3P ecosystems. Key Responsibilities: • Definition of business development strategies and identification of growth opportunities; • Management of seller relationships, negotiation of partnerships, and oversight of commercial proposals; • Daily monitoring of sales performance and key performance indicators (KPIs); • Daily support to sellers, focusing on operational efficiency and customer experience; • Implementation of improvements in commercial and operational processes; • Support in catalog optimization, logistics coordination, and platform integration for sellers.

Management of farming, sellers, categories, and projects in the marketplace, focusing on improving sales performance and the catalog. Data analysis for strategic decisions, enhancement of the 3P customer experience on the app and website, and product curation for seasonal campaigns. Hunt for new sellers in the European market. Leroy Merlin Portugal’s marketplace needed to optimize seller performance, improve the product catalog, and enhance the customer experience. Task: Manage sellers and categories to increase conversion rates, reduce operational issues, and structure a product curation model. Action: • Analyzed performance data to identify sellers with growth potential and areas for improvement. • Implemented curation strategies for seasonal campaigns, adjusting assortments according to market trends. • Focused on customer experience, ensuring a seamless journey on the app and website. Result: ✅ Improved seller performance, increasing marketplace competitiveness. ✅ More accurate curation, directly impacting conversion rates. ✅ Optimized catalog, making navigation more intuitive for end customers, resulting in a 35% improvement with catalog curation. Temporarily hired to cover the medical leave of the Business Development Project Manager.

Specialized consulting in business development, project management, and technical integration for creating online stores, focusing on marketplace sales in European and Latin American markets. Expertise in commercial flow, integration, and seasonal negotiations. Business Development Consultant – 1P and 3P Strategy in the European Market Situation: While working as a business consultant in Europe, I needed to understand the e-commerce and marketplace landscape, developing effective strategies for seller entry and expansion in the 1P (direct sales) and 3P (marketplace) models. Task: Conduct market research, map opportunities, and develop strategies for the competitive positioning of brands and sellers across different channels. Action: • Analyzed European market trends, identifying key players and best practices in marketplaces. • Developed a strategic plan for sellers looking to expand their operations in the 1P and 3P models. • Participated in events like Web Summit Lisbon for networking and industry updates. Result: ✅ Defined a competitive strategy for sellers aiming to expand in the European market. ✅ Identified opportunities and conducted benchmarking, helping businesses better position themselves in marketplaces. ✅ Enhanced knowledge of the European digital ecosystem, providing insights applicable to B2B and B2C businesses. Creation of a pipeline with Amazon sellers, aimed at helping them enhance sales within the Amazon ecosystem. I gained experience in contacting a large portfolio of Amazon sellers in Europe. Some of the skills: Strategic support for Hunting and Farming Market analysis support Commercial support for seasonal campaigns Support for integrations and technologies to improve service levels

Expansion of Official Stores and Sales Growth: Situation: Shopee was expanding its operations in Brazil and needed to strengthen the presence of major brands on the marketplace to ensure a competitive assortment. Task: Lead the expansion of partnerships with major brands, increasing the number of Official Stores and optimizing strategic assortments. Action: • Developed a consultative approach to convince top brands to invest in the channel. • Structured exclusive campaigns to increase visibility for strategic sellers. • Worked on catalog optimization and competitive pricing, ensuring alignment with consumer demand. Result: ✅ 30% increase in order volume over the period. ✅ 170% growth in Official Store sales compared to the previous period. ✅ Expanded the base of strategic sellers, positioning Shopee as a key channel for major brands.DB management, planning and execution in the Lifestyle universe. Responsible for managing product expansion projects; logistical partnerships and organize/execute calendar performance seasonal campaigns; New deals in Official Stores (Shopee Mall): Negotiation, development and management of large accounts. Sales planning and performance; During my tenure, I effectively acted as Relationship Manager in the Home and Construction categories, developing the category's pipeline, qualifying potential partners and opening negotiation fronts with the main brands in the segment. I worked on the development and positioning of new business fronts in the Home and Construction category, such as implementing a product assortment, developing partnerships with the largest Home Centers and brands in the segment, in addition to creating flows and pipeline management processes in the new area. business. In Q2/22, the e-commerce company's revenues in Brazil surged over 270% in a year. Between April and June, the company also became the leader in the average monthly active users in the shopping category in Brazil.

I was responsible for the company's first national sales project, which enabled the expansion of sales into a previously unexplored market. This action resulted in the increased market share, which had previously been concentrated in a few product families. Following the centralization project, there was a rapid expansion in the sales of lightweight products, as previously there had been a logistical limitation with 100% of sales concentrated in São Paulo. Case – 330% E-commerce Growth via Marketplace: Situation: Sodimac needed to strengthen its digital strategy and expand its online presence to increase e-commerce revenue. Task: Activate marketplace sales and maximize results through product assortment expansion, following the channel’s ABC strategy. Action: • Structured an integration plan for new sellers and suppliers, increasing the product offering. • Worked on optimizing the customer experience, ensuring a more attractive and competitive catalog. • Developed strategic promotional campaigns to boost conversions and drive traffic to the channel. Result: ✅ 330% e-commerce growth, driven by marketplace activation. ✅ Expanded product assortment, making the offering more diverse and attractive. ✅ Increased Sodimac’s digital market competitiveness, positioning the company as a leader in the sector. Skills: Market Intelligence Out - I led the product department in expanding the assortment of the centralized DC, mapping opportunities based on a market Sell-Out study. Sales Performance: As a result of this work, Sodimac significantly increased its participation in high-appeal categories, achieving a record increase in sales. There was a transformation in the ABC curve, which had previously been concentrated in outdoor area categories.

Structuring and managing the e-commerce area, including processes, payment methods, logistics, integration, and initial platform parameterization. Google Ads campaigns and promotional calendar. Monitoring sales processes, logistics, and customer service. Responsible for achieving virtual store sales targets, as well as partnerships with digital marketing agencies, organizing branding and performance campaigns focused on increasing coverage and converting sales. Implementing and monitoring area indicators to evaluate e-commerce performance by categories, brands, and products, in order to provide insights for campaigns and consequently boost sales. Team leadership and training to contribute to the e-commerce industry. Managing ecosystems related to business innovation and digitization. Prospecting clients to represent B2B2C sales projects. Creating and analyzing KPIs to promote brand/Sell-in Sell-out partnerships. Market analysis for online assortment expansion. Managing farming clients operating official stores. Hunting long-tail marketplaces to expand the customer base. Commercial negotiation and integration with 1P Amazon.

47% growth of the e-commerce channel during my supervision. Creation and management of official store projects for the Black&Decker, Dewalt, Stanley, and Irwin brands in Marketplaces. Led the B2B integration project with Amazon Brazil, making 4000 SKUs from the Stanley Black&Decker portfolio available for sales in the 1P Amazon.com.br ecosystem. Commercial management of clients: direct service to Bricks and Clicks, Pure Players, and Marketplaces. Responsible for sell-out, sell-in, and supervision with other areas (finance, supply, marketing, etc.). Expansion of the company's Sell-Out through investments in performance campaigns. Setting customer objectives to achieve the company's planning, identifying risks and opportunities based on customer performance. Organization of workshops for training and development in e-commerce, multichannel, and new technologies for the company's clients. Partnerships for engagement between customers, platforms, and marketplaces. Prospecting new clients to expand the company's share in the online channel. Responsible for the implementation and management of PerfectStore for clients: monitoring the company's portfolio in the e-commerce channel of the clients served, adjusting images, prices, and positioning strategy whenever necessary, as well as suggesting optimizations for search engines, among others. Research, suggestion, and implementation of digital strategies for brand visibility, conversion rate increase, and sales performance. Mapping competitor actions and products in the same segment to identify opportunities for new initiatives. Monitoring data using Business Intelligence tools. V-TEX B2B platform.

170% growth in categories under my management: Experience in prospecting and managing major e-commerce brands in partnership with Marketplaces. Responsible for managing a portfolio of clients in categories such as tools, furniture, decoration, bed and bath, household items, lighting, and musical instruments. Direct relationship with decision makers of major brands of Official Stores and Top Sellers on the platform, as well as partners of technological solutions and integration platforms, performing the following functions: Prospecting large accounts; Management of client and category portfolios; Commercial advisory; Media plan/promotional campaigns/email marketing and other activities planned with marketing. Responsible for contractual issues of new business; Integration flow via ERP/platform and relationship with developers; Responsible for KPIs and category indicators; Conducting local meetings and client operations to understand their structures and work processes, aligning commercial and marketing strategies, training and qualifying them to operate virtual stores effectively in all aspects of technology/sales/after-sales/payment and logistics within the platform ecosystem.

Commercial analysis with a strong presence in sales support, solving operational problems, engaging with customers, serving accounts from small to large scale, across wholesale, retail, and e-commerce channels, throughout the entire administrative sales process from order capture to invoicing and delivery. Responsibilities include: Capturing new orders via EDI web; Managing order portfolios for accounts across wholesale, retail, and e-commerce channels; Handling physical vs. system inventory management / production order requests with the factory; Issuing and verifying invoices for sales invoicing via ERP TOTVS system and submitting invoices on NFE portals; Scheduling order deliveries and managing reverse logistics for non-moving products or products relevant to commercial returns; Managing the sales and after-sales process, interacting with the factory, finance, and technical support; Managing customer credit situations; Training/integrating new salespeople and representatives into sales management systems; Analyzing management reports; Monitoring performance indicators per client; Building relationships with all hierarchical levels of the client, ensuring interaction with respective support and sales operation areas: administration/purchasing/finance/receiving and point of sale; Developing action plans for clients (commercial bonuses); Identifying opportunities for improvement in the administrative sales process.

English Exchange Program Seda College Ireland

Language Exchange Program - Dublin/Ireland - Focus on cultural immersion and conversation geared towards negotiation and working with the public.