fabianne heidema

* I was in charge of managing various digital advertising (PPC) channels (Google Ads, Microsoft Ads and Facebook Ads) for our clients. * Platforms I’ve worked with: * Google Ads * Facebook Ads * Microsoft (Bing) Ads * Google Analytics * Google Data Studio * Google Tag Manager

* My main tasks included outreach (linkbuilding) for SEO purposes, content creation and managing a number of PPC accounts, including Google Ads and Google Shopping, for various clients. * We conduct various tasks with our team of online specialists to pursue our clients' short and long term SERP goals. * Platforms I’ve worked with: * Google Ads * Google Analytics * Google Shopping * Google Merchant Center * Google Tag Manager * Google Data Studio * Microsoft (Bing) Ads * Facebook Ads * Linkedin Ads

Managing SEA accounts (lead generation and ecommerce) for various clients.

* I was in charge of managing various digital advertising channels (Google Ads, Microsoft Ads and Facebook Ads) for our clients. In addition to my account management tasks I was in charge of teaching our junior online marketeer the art of digital marketing. * We generate high quality leads in highly competitive markets across 12 countries. In our pursuit to find the right leads for our clients, we use the latest techniques in digital marketing and actively track the latest market developments. * Platforms I’ve worked with: * Google Ads * Facebook Ads * Microsoft (Bing) Ads * Google Analytics * Google Data Studio * Google Tag Manager

* Via YoungCapital I've worked for various companies, including TDA call center and Museum Boerhaave in Leiden. Tasks included: * Sales & acquisition * Promotional work * Administrative work * Hospitality

* During my internship I conducted several tasks for the website www.verkeersbureaus.info. * Editing * Content creation * Learing about SEO * Learning about SEA * Learning about affiliate marketing * Learning about HTML * Final Assignment: * My contribution to Adfiliate B.V. was a study of the website verkeersbureaus.info. I tried to gain a better understanding of the dynamics of the website in terms of its content, style and lay-out and the way these elements influence visitors' navigation throughout the website and their appreciation of the website. The study was based upon statistical data collected by means of an online survey. SPSS was used to organize and analyze the data.

Specialization: Leadership and Management Additional courses in Marketing Master Thesis: "The importance of ethical leadership at times of organizational change."

Activities and Societies: V. V. Ter Leede

Specialization: Leadership and Management Additional courses in Marketing

Specialization: Corporate Communication Bachelor Thesis: "The role of employee and manager sensemaking at times of organizational change."