Fabiane Barbosa

Omnichannel Strategy: Developed and implemented integrated marketing strategies to deliver exceptional customer experiences across all touchpoints. Influencer Marketing (Kérastase): Managed partnerships with paid, organic, and affiliate influencers, focusing on building advocacy for the Kérastase brand in Brazil. Customer Journey Optimization: Applied UX, SEO, SEA, CRM, Content Marketing, CRO, and Page Speed Optimization strategies to achieve e-commerce conversion goals in Brazil and Latin America. Data Analysis & Market Adaptation: Monitored KPIs and implemented action plans to ensure continuous adaptation to market changes. Innovation & Product Culture: Implemented new technologies and led the creation of the first Agile Methods training at L'Oréal Brazil.

▪ Responsible for the development of new products of ACD for Brazil and LATAM, in partnership with the MKT, Packaging, Purchasing, Factory, and R&D. ▪ Creation and execution of launch schedules, tracking the progress of projects to ensure on-time execution. ▪ Cost estimates and feasibility, always in line with the client's commercial and financial strategies (ManComm and Operational levels). ▪ Daily negotiation with peers, stakeholders, suppliers, and customers. ▪ Risk assessment and communication, ensuring the monitoring and implementation of action plans. ▪ Constant initiatives for cost and quality improvements for the product catalog. ▪ Daily practice of emotional intelligence: empathy, conciliation, reflection, creativity, analytical thinking, close contact with top management, and resilience. ▪ Reorganization of the Promo launch process, giving visibility to the ManComm. For Digital, leadership of solutions based on #Data #DigitalSolutions #Agile #UserJourney: ▪ SOLAR VTO: leadership in the implementation of the 1st Solar VTO (Virtual Try-On) in the market being supported by the user journey mapping and the right KPIs for the solution. ▪ APP BRIEF: building an application to receive assertive project briefings with approval automation. ▪ BOT: build a BOT to improve the client's journey during the industrial study projects. ▪ AGILE TRAINING: in line with the organizational culture program of simplicity, in an effort to prepare people for the future of the company, I have planned, developed, and provided SCRUM and Agile training for the company. ▪ GLOBAL TASK MANAGEMENT: mapping and implementation of a task management tool that impacted more than 70 people. There was a significant improvement in inter-team communication, in addition to the registration of planned and executed tasks for management reports. ▪ ONE PLACE FOR KPIs: I conducted the inclusion of all indicators in Power BI, creating a dashboard that eventually became a reference for the community.

▪ Creation of the first LATAM artwork division in line with international processes. ▪ Creation of indicators that measure the workload. ▪ Technical training for teams and customers - printing processes and artwork flow to ensure quality and quick response to projects. ▪ Technical analysis and alignment with suppliers and customer needs.

▪ GRC software training instructor (Governance, Risk and Compliance). ▪ Management of the product roadmap, ensuring alignment with stakeholders. ▪ Monitoring of product metrics. ▪ Management of pre and post-sales actions for customers. ▪ Construction and maintenance of software support materials: commercial presentations, product manual, training handouts and articles. ▪ Monitoring the customer satisfaction index.

▪ Creation and review (text and content) of product manuals, technical documents and presentations. ▪ Creation of advertising pieces in partnership with the Marketing area. ▪ Support for the communication of the software's monthly evolution. ▪ Support for knowledge base translation (PT / EN - EN / PT).

▪ Planning and execution of small and large events in the Information Security segment. ▪ Production of advertising texts for online and offline pieces. ▪ Graphic production of printed parts - budget and guarantee of printing in printers and bureaus. NOTE: Between Dec 2007 and Feb 2009 I did an student international exchange and performed some activities at the US subsidiary.