Eyiwin W.
Head of Marketing @ Grof
About
As a marketing leader with extensive experience across Singapore and Malaysia, I build performance marketing pipelines that balance long-term growth with immediate wins. Whether it’s crafting full-funnel Google Ads campaigns, achieving top rankings for high-intent SEO keywords, or optimising inbound operations with HubSpot workflows and GA4 conversion tracking—I'm driven by building what performs. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗺𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁? You’re not just getting someone with strategy decks—you’re getting someone who has run the numbers, rebuilt the funnels, and seen what moves MASQLs and win rates. I combine analytics, campaign execution, and content strategy with sharp cross-team communication and relentless curiosity. 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵: • Startups— scaling their acquisition engine while being conscious with budget. • SMEs— building predictable inbound motion via search, social, or lifecycle content. • Teams— committed to developing their marketing capabilities, who appreciate practical guidance and collaboration without the need for constant oversight. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Teams that know what to do, understand why it works, and are equipped to keep it running—even after I step out of the picture. Currently helping teams build content systems, SEO engines, and paid campaigns that convert. Curious to see what levers we can pull in your business? 📬 Let’s chat: eyiwin.w@gmail.com 🌱 You bring the goals—I’ll bring the insights and execution strategies to get you there.
Malaysia
Federal Territory of Kuala Lumpur
Marketing & Advertising
Marketing Management, Business-to-Business (B2B), Competitive Analysis, Customer Insight, Market Research, Pay Per Click (PPC), Social Media, Facebook Ads, Media Relations, Blockchain, Strategic Marketing, Crypto, Partner Relationship Management, Event Management, Marketing Automation, Performance Marketing, Growth Marketing, Marketing Analytics, Search Engine Marketing (SEM), Project Management
Experience

Program Director
Cyberjaya, Selangor, Malaysia
Managing and supervising collaborative efforts of students from various faculties in the planning and organizing of the event. - Coordinating tasks and responsibilities between university management and university students in preparation of the event. - Representing the university in relation to the participating companies and ensuring that both parties expectation of the event are met.

Social Media Marketing Intern
Seri Kembangan, Malaysia
- Managed company's social media pages and created interactive media content for bi-weekly postins. - Increased social media followings' and clicks by 180% - Ensured stories matches the company's style and plannd timeline to improve traffic to company's social media page.
Eyiwin W.'s Contact Information
Phone
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