Eyiwin W.

Eyiwin W.

Head of Marketing @ Grof

About

As a marketing leader with extensive experience across Singapore and Malaysia, I build performance marketing pipelines that balance long-term growth with immediate wins. Whether it’s crafting full-funnel Google Ads campaigns, achieving top rankings for high-intent SEO keywords, or optimising inbound operations with HubSpot workflows and GA4 conversion tracking—I'm driven by building what performs. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗺𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁? You’re not just getting someone with strategy decks—you’re getting someone who has run the numbers, rebuilt the funnels, and seen what moves MASQLs and win rates. I combine analytics, campaign execution, and content strategy with sharp cross-team communication and relentless curiosity. 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵:   • Startups— scaling their acquisition engine while being conscious with budget.   • SMEs— building predictable inbound motion via search, social, or lifecycle content.   • Teams— committed to developing their marketing capabilities, who appreciate practical guidance and collaboration without the need for constant oversight. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Teams that know what to do, understand why it works, and are equipped to keep it running—even after I step out of the picture. Currently helping teams build content systems, SEO engines, and paid campaigns that convert. Curious to see what levers we can pull in your business? 📬 Let’s chat: eyiwin.w@gmail.com 🌱 You bring the goals—I’ll bring the insights and execution strategies to get you there.

Country

Malaysia

City

Federal Territory of Kuala Lumpur

Industry

Marketing & Advertising

Skill

Marketing Management, Business-to-Business (B2B), Competitive Analysis, Customer Insight, Market Research, Pay Per Click (PPC), Social Media, Facebook Ads, Media Relations, Blockchain, Strategic Marketing, Crypto, Partner Relationship Management, Event Management, Marketing Automation, Performance Marketing, Growth Marketing, Marketing Analytics, Search Engine Marketing (SEM), Project Management

Experience

Grof

Head of Marketing

Grof

LinkedIn
2024-7 - Present · 2 yrs 3 mos

Malaysia

Grof

Senior Marketing Associate

Grof

LinkedIn
2022-10 - 2024-11 · 2 yrs 2 mos

Singapore

Zen Digital Payments

Digital Marketing Manager

Zen Digital Payments

LinkedIn
2022-1 - 2022-10 · 10 mos

London, England, United Kingdom

ZEN Global Limited

Digital Marketing Manager

ZEN Global Limited

LinkedIn
2021-8 - 2022-10 · 1 yr 3 mos

Tokyo, Japan

BMW Wheelcorp Premium

Digital Marketing Specialist

BMW Wheelcorp Premium

LinkedIn
2020-11 - 2021-7 · 9 mos

Malaysia

Bloopers

Co-Founder

Bloopers

LinkedIn
2018-6 - 2020-11 · 2 yrs 6 mos

Kuala Lumpur, Malaysia

MMU Career Fair Cyberjaya

Program Director

MMU Career Fair Cyberjaya

LinkedIn
2019-1 - 2020-1 · 1 yr 1 mo

Cyberjaya, Selangor, Malaysia

Managing and supervising collaborative efforts of students from various faculties in the planning and organizing of the event. - Coordinating tasks and responsibilities between university management and university students in preparation of the event. - Representing the university in relation to the participating companies and ensuring that both parties expectation of the event are met.

MMU Career Fair Cyberjaya

Assistant Administrative Director

MMU Career Fair Cyberjaya

LinkedIn
2018-1 - 2019-1 · 1 yr 1 mo

Cyberjaya, Selangor, Malaysia

MMU Career Fair Cyberjaya

Marketing And Public Relations Specialist

MMU Career Fair Cyberjaya

LinkedIn
2017-3 - 2018-1 · 11 mos

Cyberjaya, Selangor, Malaysia

TTIEN MEDIA GROUP

Assistant Event Coordinator

TTIEN MEDIA GROUP

LinkedIn
2016-12 - 2017-5 · 6 mos

Selangor, Malaysia

- Assisting in organizing and ensuring that the event runs according to schedule. - Coordinating multimedia and PA systems accordingly whilst assisting the event emcee.

Raytech Films

Social Media Marketing Intern

Raytech Films

LinkedIn
2016-11 - 2017-3 · 5 mos

Seri Kembangan, Malaysia

- Managed company's social media pages and created interactive media content for bi-weekly postins. - Increased social media followings' and clicks by 180% - Ensured stories matches the company's style and plannd timeline to improve traffic to company's social media page.

Education

Multimedia University

Multimedia University

LinkedIn

Marketing/Marketing Management, General

2016 - 2019 · 3 yrs

Eyiwin W.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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