Ewa Bielawa

Senior Brand Manager Barbie @ Mattel, Inc.

About

• Extensive experience in Marketing and Brand Management • Skilled in developing short- and long-term brand strategies and building comprehensive 360-degree marketing plans • Expert in brand awareness development and content creation for PR purposes, including press releases and video content • In-depth knowledge of media and innovative communication channels, including partnerships with top influencers and KOLs • Proven public speaking skills, including live presentations, media interviews, conferences, and media events • Strong expertise in the Polish media market and well-established relationships with leading editorial teams • Expert in trade marketing and POSM creation • Experience in eCommerce and digital environment • Knowledge of all marketing processes, strategic planning, budgeting and P&L management with a focus on financial targets • Master’s degree in Economics, complemented by postgraduate Marketing programs completed in Poland and abroad • Fluent English • Experienced in people management • Excellent command of MS Office • Valid driving license

Country

Poland

City

Warsaw

Industry

Consumer Goods

Skill

Influencer Marketing, E-Commerce, Product Launch Events, Product Launch, Marketing Campaign Management, Marketing Campaign Plans, Event Marketing, People Management, Retail Sales, Sales Management, Fashion Buying, Order Management, Content Marketing, Analytical Skills, Data Analysis, Reporting & Analysis, Advertising, Digital Strategy, Digital Media, Product Marketing

Experience

Senior Brand Manager Barbie

Mattel, Inc.

2024-1 - Present · 2 yrs 9 mos

Warsaw, Mazowieckie, Poland

• Creation of short- and long-term brand strategies • Meetings with journalists and leading conferences • Management of media, PR, trade marketing, and eCommerce activations • Implementation of new launches via 360-degree marketing plans • A&P budget planning and management with a focus on cost optimization • Sales quota and excess management • Franchise pitch to top retailers to establish a brand franchise approach, supported by media and in-store exposure • POS data sales analysis and proposing growth plans (by channel, by retailer) • Preparing and leading marketing presentations (live, multimedia) at external commercial brand events for retailers, business partners, editorial teams, media stations, as well as internal meetings on the international stage • Close cooperation with internal teams: global team in the USA, regional EMEA team, Sales, Planning, Finance, and Consumer Products, as well as external partners: media agencies, partner agencies, and key entertainment partners (NBC Universal, The Walt Disney Company, Warner Bros., Viacom, and numerous licensing partners) • Market research, monitoring, and analysis of competitors • People management

Brand Manager Scrabble, Uno, Pictionary, Blokus, Mega, Jurrassic World, Minecraft

Mattel, Inc.

2022-3 - 2023-12 · 1 yr 10 mos

Warsaw Metropolitan Area

Brand Manager Fisher-Price & Mega

Mattel, Inc.

2017-3 - 2022-2 · 5 yrs

Warsaw, Mazowieckie, Poland

Brand Manager Mega, Hot Wheels, Matchbox, Cars, Scrabble, Uno, Action Figures

Mattel, Inc.

2015-10 - 2017-2 · 1 yr 5 mos

Warsaw, Mazowieckie, Poland

Brand Manager Hot Wheels, Matchbox, Cars, Scrabble, Uno, Boomco, Action Figures

Mattel, Inc.

2013-6 - 2015-9 · 2 yrs 4 mos

Warsaw Metropolitan Area

Regional Campaign Planner - Europe, Middle East and Africa

Oriflame Cosmetics

2008-10 - 2013-5 · 4 yrs 8 mos

Warsaw, Masovian District, Poland

• Campaign planning for all EMEA countries • New cosmetics product launches and merchandising strategy creation • Managing and implementing of strategic marketing plans • Preparing and leading marketing presentations for multinational audiences within EMEA and Global teams • Leading special marketing projects • Analysis and calculation of promotional actions • Close collaboration with other peers from the local departments, as well as with all EMEA countries and Global team in Sweden • Preparing post-buy reports • Competitive analysis via market trends, offers and consumer benefits

Marketing Project Manager

World-Link Solutions Inc

2005-3 - 2006-12 · 1 yr 10 mos

New York, United States

• Planning and coordinating special events, such as ‘Agent Show’- the largest telecom trade show in the USA attended by nearly 3k participants (Las Vegas, NV) and ‘Global Telecom Meeting’ - the largest telecom trade show in the world attended by over 5k participants (Washington, DC) • PR management and brand image development • Managing multiple marketing projects in alignment with strategy and goals • Creating and implementation of ATL and BTL techniques • A&P budget management and profit forecasting • Market research and competitive analysis • People management

Sales Representative

New York Look

2004-1 - 2005-1 · 1 yr 1 mo

New York, United States

• Sales and customer service for luxury brands such as Just Cavalli, Dior, Gucci, Nanette Lepore, Iceberg, Cynthia Steffe, Theory, Chloe, Juicy Couture, and others • Management of special orders in coordination with the Purchase department