Evgeny Popov

At Samba TV, the Enterprise Solutions team is a strategic growth driver within our Revenue Organization, focused on deepening and expanding customer relationships. We partner with global brands, agencies, and platforms to craft bespoke solutions that integrate Samba’s market-leading capabilities across data licensing, identity, activation, and measurement. This team serves as the connective tissue across pre- and post-sales, combining consultative strategy, technical acumen, and customer success to deliver smarter, scalable, and outcome-driven solutions. Our mission is to unlock incremental value for clients and drive long-term, multi-product engagements that transform the way the world’s largest marketers connect with audiences.

Provide strategic executive advisory and support to adtech / martech / data vendors, across four major dimensions: - International market entry (GTM, Operations and Strategy) - Global business development - Monetization strategy - Organizational design Focusing on rapid worldwide growth and expansion strategies. Operator-led advisory for growth-stage AdTech, MarTech, data, AI, SaaS, and media-tech companies entering or scaling in the US. Primary fit: 50–150 employee companies with product traction, early revenue, and a US scale mandate, where founder-led GTM is starting to break and the company needs a sharper commercial operating system. Secondary fit: 20–50 employee founder-led teams with a specific, urgent problem (US market entry, enterprise GTM, data product packaging, partner strategy). The site positions the work as “strategy without the slide deck.” Target audience Growth-stage AdTech, MarTech, data, AI, SaaS, and media technology companies — primarily 50–150 employees — entering or scaling in the US; secondary fit is 20–50 person founder-led teams with specific GTM, market-entry, or enterprise data problems. CEOs, founders, CROs, CPOs, CMOs, GTM leaders, product leaders, data leaders, and investors looking for market entry, GTM, operating model, and enterprise data strategy support.

Mediaspace.global is on the mission to break the fragmented, local, and elitist information and business bubbles in the media industry and help professionals interact globally to stay ahead of the market and find new opportunities. It's especially important these years when fundamental changes happen. Mediaspace.global is a vertical social platform for the media & ad industry, awarded - 'Most Engaging Tech and Media Sector Networking Platform' by SME News' British Made Awards in 2023. - In Jan 2024 we won the Media Innovator Award for 'Best B2B Social Media Platform Innovation 2023 - UK'. Mission: T​o build engaging professional relationships and stay ahead of the curve in our ever-changing industry at the intersection of media, marketing, tech and regulation globally primarily via the digital space, and have fun and more social media visibility while doing it. Vision: Mediaspace.global, with the Leadership Club at its core, is an exclusive and super-influential global ecosystem of ambitious media, marketing, tech and regulatory leaders, experts and changemakers where many aspire to belong to, while a significant and profitable business. Purpose: Mediaspace.global exists to break professional bubbles and create new conversations among media, marketing, tech and regulatory professionals so they can find new approaches, solutions and business opportunities to thrive on individual, company and industry levels.

(a) Own P&L across Verve's portfolio: Verve DSP (Platform 161), Match2One and Moments.AI (formerly Beemray) (b) Own Product Road-map worldwide (c) Own GTM (Go to Market) strategy in defined regions and thought leadership worldwide

Evgeny is passionate about stepping into the unknown and supporting self-discovery in himself and others. Every day he comes to work fueled with a love of people and data, ready to solve marketing problems from a holistic perspective. He is currently working to develop scalable, data & tech and analytical capabilities and does so through a customer-centric lens of reciprocity and empathy. Evgeny has more than twenty years of media advertising, programmatic, and advertising technology experience. He has had exposure to both the buy and sell sides in his senior positions at large data publishers like News Corp and Ninemsn, while his career has spanned locations across APAC, EMEA and LATAM, and gives him a global perspective in his work.

- Managing Global Data Solutions business across both buy and sell sides - Data P&L Management across APAC, EMEA, LATAM and Americas - Scaling Lotame Data Exchange (LDX) via Data Acquisition deals and Strategic Partnerships - Changing the world of Data across entire supply chain - Formulating Supply Strategy and powering Data Intelligence for data buyers - Being part of Data Maturity and Quality Initiatives at IAB - Data Privacy, Compliance and Governance advocate

Lotame is a data solutions company that helps customers maximize the value of their data at every touchpoint. Our unique combination of people and flexible technology empowers publishers, marketers and agencies worldwide to collect, manage and activate audience data across channels and devices in real time. We help publishers unlock data to find new customers, increase engagement and grow revenue. We enable marketers and agencies to build stronger connections with consumers, increase brand loyalty and decrease wasted ad spend. Our flexible and personalized approach to data success, offering end-to-end support from strategy to execution, turns data into actionable insights and positive ROI for companies like Bloomberg, IBM, OMG Worldwide, and more. Lotame has offices across North America, Europe and Asia Pacific.

Lotame is a global marketing technology company that through its leading Data Management Platform (DMP), helps publishers, advertisers and agencies navigate the growing challenge around managing audience data.

The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry. The Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.

​Our Mission: ​T​o build awesome relationships, discuss great ideas, and educate the local AdTech community​,​ and have fun while doing it.

The Global MBA curriculum is mapped based on the World Economic Forum’s 16 future-focused skill sets and focused on six key capabilities - Strategising, Leading, Analysing, Influencing, Adapting, and Problem Solving. I've completed 20 units via Coursera.org Online program with 5 specialisation diplomas. Leading GMBA8001 Know your people GMBA8002 Know your organisation GMBA8003 Adapt your leadership style GMBA8004 Become a meaning maker Strategising GMBA8011 Be competitive GMBA8012 Be global GMBA8013 Be disruptive GMBA8014 Be sustainable Analysing GMBA8021 Know your numbers 1 GMBA8022 Know your numbers 2 GMBA8023 Generate insights GMBA8024 Know your customers Influencing GMBA8031 Communicate with impact GMBA8032 Manage change GMBA8033 Negotiate and resolve conflict GMBA8034 Engage the board Adapting GMBA8101 Your career, your life GMBA8102 Build personal resilience GMBA8103 Improve yourself, always GMBA8104 Become a global citizen

Introduction to Quantitative Management (35140) Nonlinear Methods in Quantitative Management (35342) Introduction to Linear Dynamical Systems (35101) Network and Combinatorial Optimisation ( 35344) Optimisation in Quantitative Management (35241) Stochastic Models (35363)