Evgen Danilchenko

Head of Performance @ TwinRed

About

I’m a results-driven digital marketing executive with 14+ years of hands-on experience in Performance Marketing, Affiliate Strategy, and team Leadership across highly competitive verticals - including Dating, Webcams, Nutra, AI Dating, Gambling, and VOD. Throughout my career, I’ve managed and scaled high-performing affiliate teams, built profitable media buying operations from scratch, and driven millions in ROI-positive traffic through Facebook Ads, Google PPC, SEO and top adult ad networks. My approach combines deep analytical discipline with creative execution - always data-driven, conversion-focused, and budget-optimized. As Head of Affiliates and Head of Performance, I’ve successfully handled monthly budgets exceeding $2 million, collaborating with global partners, negotiating strategic deals, and leading teams of top-tier media buyers and affiliate managers. I thrive in fast-moving environments where growth, innovation, and measurable performance define success.

Country

City

United States

Industry

Online Media

Skill

Traffic Acquisition, Performance Marketing, Affiliate Marketing Strategy, Leadership, Team Scaling, Problem Solving, Decision-Making under Pressure, Google Tag Manager / GA4, Forecasting & Budget Allocation, SEO & Content Strategy, Paid Search Strategy, Paid Search Campaigns, Performance Partnerships, CPA / CPL / RevShare Models, Tracking Platforms, Affiliate Recruitment & Retention, Cost per Acquisition (CPA) Optimization, Media Buying, A/B Testing, Remarketing

Experience

Head of Performance

TwinRed

2024-10 - Present · 2 yrs

Creating and promoting websites (SEO)

self-employed

2020-5 - Present · 6 yrs 5 mos

Creating new sites from scratch and SEO optimization

Head of Affiliate department

Secure Staffing LLC

2017-5 - 2024-8 · 7 yrs 4 mos

Miami, USA

1. set up a brand new affiliate marketing team and successfully led the team for 7 years 2. reached monthly budget of $700K for the team

Head of Affiliate Department, Project Manager

Creative Clicks

2014-10 - 2016-11 · 2 yrs 2 mos

Амстердам, Северная Голландия, Голландия

1. created marketing and product teams (from 1 to 6) from scratch for a new dating project in Amsterdam 2. performing consulting throughout the whole process of setting up a brand-new dating product