Everton Araujo

Head of Digital Channels, I worked close to the Executive Committee designing and implementing strategies to distribute banking, loan and investment products for Consumers and Corporate Customers in an efficient digital but yet personal way. I had to leave the operation due to a non-soliciting clause included in the deal between the shareholder and the Safra Family.

I led the technology team defining and implementing a customer centric strategy, enhancing software quality and digital product distribution, in an efficient and secure way.

Non-compete until June/23

Technology Executive responsible for all Personal Digital Platforms, including the Customer Channels, the Banker Channels and the Independent Advisor Channels. I led the team to achieve the full digital distribution of banking, loan and investments products, working fully cross with all functional areas in an efficient manner, having the customer experience in its core. In conjunction with the Product Director, I was able to create the platform for Safra Invest, an Independent Advisor platform to compete with players like XP and BTG, where we achieved the thrid position in market share.

I led the architecture, software quality, data management and shared services teams, setting up a standard framework for cloud ready solution development, with high level of governance and efficiency. I worked fully cross with infrastructure and security teams to provide standards and tools to ensure resource optimized solutions with data security.

Responsible for CRM products, I led the engineering and product teams where I was able to implement a new Cloud service and sales product that became a case study for Azure by Microsoft. This product became a reference in the platform for the sale and distribution of products with an omnichannel vision.

Leader of the TOTVSTec Core team, responsible for the compiler and runtime of the TOTVS ADVPL language

I participated in the development of Itautrade (homebroker), Cayman and New York Internet Banking