Nutnicha F.

Commercial & Sales leader with a strong background in B2B strategy, revenue expansion, and partnership development within the hospitality and food service industry. As Commercial & Sales – Assistant Director (B2B) at Bonjour Co., Ltd., under the Dusit International group, I lead strategic business development initiatives, corporate partnerships, and large-scale account management across hotels, financial institutions, and premium corporate clients. My role focuses on driving sustainable revenue growth through: • Developing and executing B2B commercial strategies aligned with group-level objectives • Building long-term partnerships with hospitality groups, banks, and corporate organizations • Managing end-to-end tendering, pricing structures, and contract negotiations • Overseeing nationwide distribution and service execution for multi-branch clients • Collaborating cross-functionally with operations, production, and finance to ensure profitability and operational excellence With experience spanning F&B manufacturing, hospitality partnerships, and brand commercialization, I combine strategic thinking with hands-on execution to deliver measurable growth while strengthening brand positioning in competitive markets. I welcome conversations around strategic partnerships, large-scale corporate collaborations, hospitality supply solutions, and business expansion opportunities — particularly within the premium F&B and hospitality ecosystem. Let’s connect to explore how we can create sustainable commercial value together.