Evelyn Grammou

Project-based leadership role, reported to CEO, driving integrated marketing, corporate communications and CSR. • Led a 360° brand visibility, engagement campaign and flagship event, aligning stakeholders and execution end-to-end. • Designed and delivered a CSR program aligned with sustainability priorities and public-sector visibility. • Directed a team of 5, setting direction, cadence and delivery standards. Achievement: • Launched Giannis Antetokounmpo as TEXAN’s ambassador through an integrated campaign and major CSR event

Led a multi-scope function spanning Marketing, Trade/Customer Marketing, Education (global priority) and Digital Business Steering across Greece & export markets. Key Responsibilities: • Role Expansion including Education (global strategic priority): Led and developed a team of 15 and delivered global KPI targets. • Commercial Strategy & Distributors’ Negotiation: Partnered with GM on sales initiatives, strengthening deal structuring, contract outcomes and collaboration. • Country P&L implementation: Partnered with GM on aligning growth priorities with profitability. • Digital Transformation: Drove initiatives, including AI driven solutions that delivered ~20% operational efficiency gains. • Stakeholder Engagement: Joined global brand strategy team to shape next year’s brand strategy, aligning on objectives, sharing insights and supporting cross-regional collaboration.

Owned the country marketing agenda across B2B/B2C channels, with responsibility for strategy, investment planning, digital growth and team leadership. Key Responsibilities: • Strategic Leadership: Co-led and executed country strategy and annual business plan for Henkel Consumer Brands Professional, aligning brand goals to market dynamics. • Budget Management: Developed the Advertising & Promotion budget to maximize brand impact & ROI • KPI Management: Monitored and optimized KPIs across B2B and B2C channels, driving actions to meet targets • Customer Engagement: Strengthened relationships through direct interaction and tailored solutions • Digital Marketing: Led integrated digital marketing (SEO, Google Ads, social, UGC/influencers, PR) • E-commerce Partnership & Negotiations: Led contract negotiations, securing long-term deals, co-branded activations and driving sustainable growth • Team Leadership: Led and developed a team of 6, strengthening accountability and continuous improvement. • Cross-functional Contribution: Served as a member of Henkel’s Sustainability Council and Corporate Communication Council, contributing to strategic initiatives. • Data Privacy & GDPR: Owned for the Beauty Care division.

Owned Customer/ Trade Marketing for Schwarzkopf OTC across Greece & exports, leading go-to-market strategy, shopper activation and investment planning to drive profitable growth. Key Responsibilities: • OTC Marketing & Trade Marketing Leadership: Led marketing & trade marketing across Greece and exports, owning go-to-market strategy aligning with global and business goals. • Go-to-Market Strategy: Owned the customer activation agenda E2E (in-store execution, shopper communication and channel plans) to maximize impact and ROI. • Brand Activation: Led local brand activation through digital campaigns, influencers’ content and PR events strengthening awareness and engagement. • Market Intelligence: Built market intelligence to inform brand and commercial plans and sharpen execution priorities. • Budget Management: Managed A&P budgets with disciplined allocation to maximize effectiveness. • Stakeholder Engagement: Presented local successes and best practices to EMEA marketing peers • Team Leadership: Led and developed a team of 3, building ownership, collaboration and high performance.