Evelyn Bozak

Accountable for $XXXM in net-new pipeline (57% of marketing mix), $XM marketing budget, 13 marketing managers and 7 go-to-market plans (KPIs: Net-new and influenced pipeline, ACV, conversion %) ● Improved 4X ROI across Field Marketing activations in FY23 (20:1 from 5:1) for ABM, Field and third-party events ● Exceeded 110% of FY23 North America pipeline targets ● Report on monthly- and quarterly-business reviews with Executive stakeholders, including COO, President, RVPs, AVPs ● Oversee multi-million three-year sponsorship contracts with PGA and high-profile tech events with Gartner and Forrester

● Accountable for $XXXM in net-new pipeline; $XM marketing budget and 5 global marketing managers (KPIs: database growth; MQLs; pipeline, conversion %) ● Built Integrated Marketing function across Product Marketing and Demand Gen channels to improve efficacy and speed to market ● Responsible for global demand generation plans for flagship product across North America, EMEA and APAC ● Led inaugural original research and demand gen campaign hitting doubling pipeline growth YoY ● Influenced marketing mix, channel recommendations budgets and targets across all inbound/outbound; paid, organic; and field channels ● Partnered with Product Marketing and GTM teams on annual, bi-annual and quarterly marketing plans

● B2B marketing leader collaborating with cross-functional marketing, channels, content and creative teams (KPIs: campaign responses, opportunities, conversion %) ● Lead on pilot marketing program involving 15 marketing channels and 40+ team members across marketing and sales functions ● Collaborate with SDRs, ADRs, and Sales Leaders to improve conversions, ASP, and velocity ● Measure program success and report out key learnings to Executive Team and broader marketing org

Reporting directly to the CEO, responsible for the management of the company’s B2B professional services marketing function, including AR, branding, messaging, thought-leadership, email, paid media, etc. ● Resulted in 30% of new business opportunities attributed from marketing-related activities,104% increase in web traffic (KPIs: web traffic, database growth, account engagement; AR/PR placement; syndicated volume, new business) ● Architected new company website serving as a demand gen engine for business, implemented Marketo, analytics and CRM adoption ● Landed ‘Leader’ ranking in Forrester Wave report for Customer Loyalty Solutions starting Q1 2016 ● Recipient of the 2015 Innovation Award

Lenati is a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Our services span six primary areas of expertise: - Customer Analytics and Insights - Customer Acquisition - Go-to-Market Strategy - Customer Experience - Customer Retention and Loyalty - Sales Enablement and Performance

• Brand strategy advisor for multiple clients across marketing functions in various industries • Conducted market research: surveys, focus groups, competitive analysis, and customer segmentation • Drafted marketing and communications plans for clients, including C-level and Marketing Directors • Concepted and oversaw design of marketing collateral • Created editorial calendars and new media strategies—identifying lead gen opportunities

• Communications liaison between Project Delivery Branch and major City-wide capital improvement project involving a variety of City of Seattle departments, hired contractors and consultants, and community organizations • Plan, organize and execute public meetings and community briefings involving a variety of stakeholders with various agendas, capturing and delivering on action items and next steps • Produce public engagement and communications outreach plans incorporating project-specific objectives, key milestones and timelines • Collaborate and assist Executive staff with a variety of internal and external communication needs • Assist in scope and contracting process of long-term city-wide contractual agreements • Championed pilot of Utility’s first-ever employee digital signage communications portal • Re-designed intranet web portal and managed content for internal websites

• Managed client(s) marketing communications and sales promotion programs • Expert on brand management practices, including brand recognition, perception and consistent messaging • Promoted, marketed and recruited direct selling businesses to attend events, including national trade shows • Acted as liaison between the client, sales, service and other functional areas involved in delivering Merrill services • Lead on ground-breaking implementations and launches with internal processes • Identified opportunities within the client base for short and long term revenue growth

• Assisted potential nonprofit, governmental and educational organizations, and for-profit employers seeking University of Minnesota students for job opportunities • Referred university staff, students, and employers to appropriate university services and departments • Communicated, marketed and promoted job openings, employer events, and workshops to students, University staff/faculty, and employers via phone, e-mail and mail

Studies: Foundations in Sustainable Business, Triple Bottom Line Accounting, Leadership & Personal Development, Social Justice & Business, Systems Thinking, Marketing, Rapid Climate Change Strategies for Business, Creativity, Entrepreneurship

Studies: Issues in the Environment, Spanish, Political Analysis, Media & Pop Culture, Visual Communication, Democracy & Citizenship