Eve Lindsay-Johnson

As one of Northern Monk’s brand team leaders, I manage a multidisciplinary team spanning new product development, on-and-off-trade marketing, events, and photography. As a trusted member of the wider management team, I advise on all communications, prepare Board materials, and lead key strategic, brand-driven projects and campaigns. I also oversee corporate and consumer PR, act as the internal press office, create content across multiple channels, and contribute to the delivery of Northern Monk’s charitable foundation activity.

I was the designated communications Business Partner for the entirety of Sodexo's UK&I HR division, regularly communicating audience-focused and targeted messaging to the 34,000 people employed within the region. I was also the named deputy for the region’s Employee & Change Communications Director, standing in as necessary. Key responsibilities included strategic, long-term communications planning, stakeholder management, and campaign development. Held overall sign off on a wide range of content, developed change management campaign plans and leadership communications, and led on the regular Town Hall events.

At the Leeds Health and Care Academy I was the lead for all communications and engagement activity. The role was heavily focused on health and social care workforce communications, but also involved the creation and development of content and assets designed to engage people living within Leeds communities with jobs and pre-employment programmes. This role was a partnership role, so as well as working with the Academy team, I also provided strategic and operational comms support to partners across NHS Trusts, the council, the ICB, third sector and independent sector organisations and educational institutions. Key responsibilities included providing strategic guidance across the full communications, marketing and engagement mix for the Academy team and partner teams, the creation and delivery of a wide range of assets tailored to different audiences, and the marketing of Academy products and services. I lead on the Academy’s website, email marketing, social media, content, PR and awards activity, and was responsible for the creation of the Academy’s flagship documents including the annual report and prospectus, as well as managing suppliers and digital and design agencies.

My role at Northern Monk was incredibly varied, as I looked after a wide range of Communications workstreams. The role was both strategic, as I was responsible for the creation of strategy documents, mapping out the external tone of voice, compiling audits etc., to very hands-on, with the implementation of front-line communications tasks. The role involved managerial responsibility for social media, PR, investor and stakeholder communications, community and charitable activity, campaign and project management, website and blog updates, external agency management, copywriting and proofreading, partnership / relationship management and external product launches, alongside elements of email marketing, customer service, internal communications and brand representation.

This role sees me move from my previous position as Marketing Manager for CreativeRace, to a client facing role. Working on client accounts, I create, implement and manage PR strategies and stunt activity as well as writing a wide range of content for different channels including social media, award submissions, blog / news pieces and reports.

My role was to ensure that we were getting talked about - and seen - by all the right people, in all the right places. I handled the agency's PR strategy, event calendar and activity and award entries - as well as managing website content and inputting into social messaging and new business activity.

I held the position of Marketing Co-ordinator at Asda House, working specifically within Agency Management. In this role, it was my responsibility to ensure that ASDA's marketing agencies were hitting all service and performance KPI's, as well as cost targets.

My role at Nourish combined my love of health, nutrition and fitness with my passion for marketing. Getting involved with all aspects of the restaurants' marketing activity in Leeds and Sheffield, I promoted Nourish's positive and educational messaging to encourage more people to experience the nutritional benefits of Nourish's market-leading 'healthy fast food'.

Client experience - Leeds City Council, The Haven, Capita Customer Management,Trinity Walk Shopping Centre, Russel Eaton hair salons, Salcura, Penstripe, Lavitta, LEAP, Lavanda Events. At Clearsilver, I managed a number of PR and social accounts, overseeing campaigns from initial creation to the reporting of results. I took my skills of digital to a traditional role, which has enabled me to consider a campaign from both angles, identifying how campaign KPI's can be achieved using varied techniques. My job role developed quickly at Clearsilver, which resulted in me managing the agency's social media offering. I had direct contact with all of my clients, the account management skills I gained refined my client service capabilities, and I'm proud to have managed some great relationships. Writing also played a large part of my role at Clearsilver, writing social schedules, press releases and copy an everyday task. I was also involved in different pieces of offsite PR and social activity, including co-ordinating a fashion photoshoot on behalf of a client, overseeing press photo-calls and attending London Fashion Week to tweet on behalf of a client in the midst of the back-stage action.

Client Experience - Ladbrokes, Virgin Holidays, Vue Cinemas, Jet2, bathstore, British Military Fitness, Dance Direct, Equestrian.com, Inghams. Within my position at Branded3, I was responsible for the digital PR of a wide range of clients. This included the compilation of digital strategies for each of my clients, leading brainstorms within the wider teams to ensure we're coming up with the best ideas, and creating seeding plans of target media for each campaign. As well as this, it was also my responsibility to oversee the execution of the strategies created, and report the progress of this back to both the internal client team and the client themselves. Another part of my role at Branded3 was new business, I coordinated the PR side of Northern new business opportunities, and regularly represented the Digital PR team in pitching to prospective clients.

Client Experience - I worked in-depth with food brand Fragata, and retailer Bensons for Beds. I originally began working at Public as part of a two-week university work placement, which developed into a six-month position. Here, I completed many different PR tasks, including writing press releases, blog posts and marketing copy, managing social media channels and liaising with media.