Evelina Petkevičienė

I work as a Fractional CMO focused on helping brand expand into the US market. Key responsibilities include: / Developing brand positioning, go to market strategy, and annual and quarterly marketing plans aligned with commercial targets. /Preparing strategic marketing documentation and translating it into channel priorities, integrated campaign roadmaps, and clear execution briefs. /Implementing structured marketing processes and workflows, including planning routines, approval flows, and performance reporting to ensure consistent, high quality delivery. /Leading day to day collaboration with internal teams and external partners, ensuring priorities, timelines, and deliverables are executed to a high standard. /Planning and coordinating content strategy and multi channel campaigns, including messaging frameworks and editorial calendars. /Planning and coordinating PR initiatives and product launch events in the United States, including concept development, vendor coordination, budgets, and timelines. /Driving US market expansion by adapting positioning, messaging, and channel strategy to US consumer expectations and the competitive landscape.

I have been involved in increasing brand awareness in the Lithuanian market, working on digital marketing tasks, organizing events and conferences, and collaborating with various brands. Since 2018, live events have attracted over 1500 participants, indicating growing interest and engagement within our community. We are the leading organisation in Lithuania for organising such seminars and events about fashion, high jeweller, art, culture, with partnerships extending to higher education institutions, gastronomic associations, fashion and beauty brands. www.suprastimada.lt

Over the years, I’ve worked with a range of B2C brands including K18, Gaala Paris, Hotel Bendinat, Mark Kenly Domino Tan, Muubs, Wittmore, Herskin Official, Dôen, Otiumberg, Torel Palace, The Rebello Porto, Maison du Roc, Linda Farrow, Juliette Has a Gun, Dr. Brandt, and others. These collaborations have included brand strategy, market positioning, and integrated marketing execution across different industries and international markets. Much of my work is focused on helping brands enter the US market and grow for the long term. It typically starts with clarifying positioning, shaping the brand story, and building a go to market plan that fits the brand and its audience. From there, the focus moves into multi channel campaigns that feel consistent, premium, and relevant for American consumers. Execution is always hands on and highly collaborative, working closely with internal teams and external partners to turn strategy into action. This includes developing brand image campaigns, aligning messaging across channels, and managing priorities, timelines, and quality. In parallel, PR initiatives and events across Europe have been delivered end to end, from concept and messaging to vendor coordination, budgets, and logistics. I have a strong interest in Asian markets, particularly China. I studied Chinese language and lived and worked in Shenzhen, where I gained first-hand experience in local consumer behavior, digital ecosystems, and the speed at which trends develop. These insights continue to shape my approach to global marketing, especially when advising clients on cross-cultural communication and international brand expansion. My approach combines strategic thinking, consumer insight, and cultural intelligence to help brands navigate complex markets with clarity and relevance. Whether supporting a product launch or leading a full repositioning, I focus on delivering long-term brand value and differentiation in a global context.

The company offer to customers authentic clothing by famous brands and customer service of exceptional quality. The goods are dispatched each day to 101 countries all over the world. POPPRI Fashion Auctions is ranked among the Top 1000 Fastest Growing European companies (2021) by the Financial Times. - Responsible for ensuring all activity, content and creative output meets the brand’s standard. - Establish strong relationships cross-business units to ensure a cohesive implementation and align strategically across all necessary departments. - Responsible for developing seasonal/key calendars and campaign flighting, maintaining a communication flow across all global digital/traditional channels. Coordinating across all departments from merchandising, PR to e-comm and country Marketing, performance - - Marketing, to keep the 360 Marketing Communication plan up to date and aligned on upcoming campaigns, tactical campaigns and special projects. - Work in Partnership with the Global Advertising teams to plan and allocate the annual European advertising budget, aligning on the right split for Digital, Paid Social, Print.

Independent Chinese jewellery brand established in 2012, specialising in demi-fine earrings and luxury piercing adornments. - Presenting and promoting products and services to existing and potential clients across Europe. - Crafting presentations, proposals, and other pertinent sales documents. - Cultivating brand awareness and development within European markets. - Participating in both local and international jewellery exhibitions. - Overseeing the establishment of pop-up stores and event coordination in Chengdu and Shanghai cities. - Formulating marketing strategies to bolster brand presence. - Organising photoshoots featuring Chinese celebrities and influencers. Job was located in Shenzhen, China.

The clothing rental subscription service. Rent and purchase dresses, accessories and more for work, special events and everyday. - Creating marketing plans to promote fashion products or brands, taking into account the target audience, market trends, and competitive landscape. - Overseeing the development and maintenance of brand identity across all marketing channels and materials. - Planning and executing advertising campaigns across print, digital, social media, and television platforms to increase brand awareness and drive sales. - Conducting research to identify consumer trends, preferences, and behaviors, and utilizing insights to shape marketing strategies and product development. - Managing social media accounts and creating engaging content to booster online presence and engage with customers. - Building relationships with media, influencers, and industry partners to secure press coverage and partnerships that enhance brand visibility and reputation. - Developing and overseeing marketing budgets to efficiently achieve marketing goals. - Monitoring and analyzing marketing performance metrics such as website traffic, social media engagement, and sales data, and using insights to refine marketing strategies and campaigns.