Eve L.

• Provided strategic oversight for Paid Media, Email/SMS, Loyalty, and CRM teams at Talbots and Haven Well Within Brands. • Scaled digital acquisition channels, significantly enhancing website traffic and lead generation. • Managed digital marketing budgets, optimizing spend across various platforms to maximize ROI. • Launched innovative digital campaigns utilizing video, influencer marketing, and emerging social platforms.

Oversaw performance marketing initiatives across platforms such as Google Ads, Meta, Affiliate, Display, and programmatic networks.

-Lead the planning and execution of our email marketing and promotional calendar, ensuring they support brand and sales objectives. -Oversee email development, reviews, edits, and approvals, as well as manage relationships with other departments (Retail/Outlets) for whom we send emails or create email assets, in order to understand their goals, make recommendations, and traffic manage assets and sends. -Execute an increasing number of relevant, targeted emails including working on technical integration with our email service provider and other vendors as needed. -Manage the relationship with our email service provider. -Oversee sales-driving advertising programs (including, but not limited to, paid search, affiliate and comparison shopping engines, display media, direct mail). -Manage the relationship with our paid search vendor to drive efficiency and the performance of our paid search ad programs. -Communicate all new product launches, supply and review product copy and creative, and communicate upcoming promotions to drive effective campaigns. -Research and recommend appropriate tests for online advertising, oversee performance and make spend recommendations based on return on investment. -Manage all affiliate related marketing strategies and partner with affiliate firm on testing new programs to drive sales and traffic growth to the website.

E-commerce Marketing Manager -Lead the planning and execution of our email marketing and promotional calendar, ensuring they support brand and sales objectives. -Oversee email development, reviews, edits, and approvals, as well as manage relationships with other departments (Retail/Outlets) for whom we send emails or create email assets, in order to understand their goals, make recommendations, and traffic manage assets and sends. -Execute an increasing number of relevant, targeted emails including working on technical integration with our email service provider and other vendors as needed. -Manage the relationship with our email service provider. -Oversee sales-driving advertising programs (including, but not limited to, paid search, affiliate and comparison shopping engines, display media, direct mail). -Manage the relationship with our paid search vendor to drive efficiency and the performance of our paid search ad programs. -Communicate all new product launches, supply and review product copy and creative, and communicate upcoming promotions to drive effective campaigns. -Research and recommend appropriate tests for online advertising, oversee performance and make spend recommendations based on return on investment. -Manage all affiliate related marketing strategies and partner with affiliate firm on testing new programs to drive sales and traffic growth to the website.

• Provides support to the Corporate Digital Department regarding all website and ecommerce initiatives. • Manages merchandising strategy and execution of five websites including Movado.com, Movado.cn, int.Movado, Ebel.com, Concord.com. • Monitoring of assortments/sku focus recommendation by collection, based on selling and traffic patterns. • Develops sales plan and forecasts in conjunction with Sales divisions, as well as monitors sell through and inventory levels of all sites/ • Collaborates with core merchant and planning teams on seasonal web strategies that include landing/home page exposure as well as navigation strategies per site. • Manages all Social Media initiatives for Movado and ESQ across four platforms: Facebook, Twitter, Instagram, and Pinterest.

• Manages two large categories of business, currently Sport(VSX) and Beauty. Previously managed the PINK category. • Responsible for the launching of product categories on the website, including: roadmapping, sequencing, copy accuracy and cross sells 2-3 times a month based on site schedule. • Analyze customer behavior using the coremetrics tool and using metrics to determine how the customer is shopping the site and what we can influence to make it a more seamless shopping experience for her. • Responsible for post site updates which includes reseqeuencing based on customer behavior and analysis, as well as landing page updates based on strength of art. • Collaborates with core merchant and planning teams on seasonal web strategies that include landing/home page exposure as well as navigation strategies per site. • Works with and directs Internet Creative department to develop appropriate layouts (including Landing Page feature products), shopping paths, & navigation for given product category • Strategize merchandising stories/themes and major product initiatives that align with key category/classification strategies for Internet including special shops/features. • Manages 2 direct reports and focuses on development and growth opportunities to help associates get to next in their careers.

• Responsible for driving growth in sales and margin within Sleepwear and Panty Categories. • Build seasonal line plan that represents channel merchandise strategy and aligns with brand initiatives • Partner with merchandise planning to align on style & category plans, manage category open to buy, sales analysis, inventory, markdowns, and executing read & react strategies • Analyze weekly style performance and plans to identify in season opportunities in order to maximize sales and inventory potential • Collaborate with store and web merchants to ensure assortment and channel strategies represent one brand image to customer.

Part of merchandising team responsible for the development of intimate apparel - Volume $100 million - Supported a team of twelve Senior Merchandisers - Prepared meetings and apparel exchanges