Eve Ferreira

I played the role of Senior UX Designer in the project of an Artificial Intelligence-powered virtual assistant for an educational institution. Key activities included benchmarking similar chatbots, alignment workshops with stakeholders, in-depth interviews with users, facilitation of co-creation workshops, and designing user interfaces in both low and high fidelity.

I worked at GalaxyOps, a platform focused on measuring the performance of development teams. I conducted benchmarking of similar systems, facilitated alignment workshops with stakeholders, and conducted in-depth interviews with various users, including PMs, Executives, Directors, SMs, and Devs. I coordinated co-creation and idea prioritization workshops, playing a central role in enhancing the user experience for the platform. I actively contributed to the early stage of user interface design, creating low-fidelity prototypes to improve the user journey.

I played the role of Senior UX Designer in the redesign project of the app used by beverage resellers in a major industry. She was one of the UX Designers responsible for the product's Discovery process. Key activities included concept and usability testing, facilitating co-creation workshops, planning and conducting in-depth interviews, and leading co-creation workshops.

I played the role of Senior UX Designer in the development project of the digital catalog for a cosmetics industry reseller in Curitiba. She was responsible for the Discovery process, leading 4 rounds of design sprints. Key activities included facilitating alignment and co-creation workshops, planning and conducting in-depth interviews, prioritization workshops, as well as planning and hosting focus group sessions with the resellers.

Experience in innovation projects for large companies. Responsible for facilitating design sprints and workshops, applying the Design Thinking approach (Stanford d.school: empathy, definition, ideation, prototyping, and testing). Worked on projects for Starrett, Schaeffler, Acqualimp, Arcos Dorados, Unilever, Bosch, Ceva, EMS, DHL, and Nortel. Experience in themes such as user journey mapping for process improvement, development path design (training) for employees, digital services projects for the purchasing area, HR services, among others.

Involvement in organizational change and culture projects. Key roles included being a member of the adoption team for a customer relationship management tool (Salesforce), leading the planning and implementation of an internal design thinking training workshop program, providing support in the development of organizational culture project plans, and taking responsibility for crafting a project to construct a roadmap for customer relationship management initiatives in the marketing department, utilizing a design thinking approach.

Two years of experience as an innovation consultant, working on projects with a focus on the design thinking approach. Engaged in the restructuring of the innovation department at a major insurance company, providing support in the development of a strategic plan with a focus on innovation objectives, monitoring related projects, and performance indicators. Responsible for the open innovation projects inovaBra and inovaBra International, involving the selection process and initial mentoring of startups. Involved in projects spanning technology, health, auto, life, and pension sectors, with extensive use of lean startup methodology and design thinking. Additionally, served as a guide for innovation projects in innovation hubs (change agents), guiding professionals from various areas to think and build a new vision for the future of the insurance company.

Research, collection, and analysis of strategic information for the production of sector-specific competitive intelligence reports: trend bulletins and ad-hoc reports for the fashion, tourism, construction, oil, and food sectors. Extensive use of analytical tools such as PESTAL, SWOT, Porter's Five Forces, Scenarios, 4Ps, and VRIO. Involvement in two projects: Sebrae Sector Intelligence Program Sebrae RJ and Sebrae 2014 Program.

Management of information related to the company's product projects, including prospecting and relationship management with suppliers of industrial components, budget tracking, order monitoring, and exploring new opportunities in production outsourcing chains, both in Brazil and China. Responsibilities also encompassed managing relationships with the internal team, organizing mailing lists, maintaining a database of suppliers, tracking the average cost of raw materials, and monitoring the most utilized manufacturing processes by the company.

Project Management Office (PMO) support: drafting the weekly newsletter, managing social media (Twitter, Facebook, LinkedIn, event blogs), maintaining the member database, assisting in member and supplier relationship management, and organizing events, among other responsibilities.

Developing market research that provides solutions to information needs is the competency offered by this course, which systematically addresses the different research methodologies commonly used in the Brazilian market in a didactic manner.

The objective of this discipline lies in discussions about the multiplicity of collective creation focused on the business environment, individuals, and the collective through a theme that represents the post-modern society: cities.

- Princípios de IA generativa - Modelos de IA generativa - Aplicações práticas de IA generativa