Eva Sharma

Responsible for driving the global brand image- Increasing brand love and recognition -Build a loyal consumer base on campus. Drive Red Bull trial, increase brand awareness and foster a positive brand and product perception within the university. -Reaching out to new/in-frequent consumers across Chandigarh and Punjab. -Activate multiple National and International Red Bull Properties in our region. Spearheading Red Bull Shuttle Up, India’s first-ever exclusive women’s doubles badminton tournament for Punjab where we took it to campuses across Ludhiana and Jalandhar with Finals happening in Chandigarh. -Implementing Red Bull marketing mix to find key influencers in the region. - Working with the sales team in order to increase brand availability and store visibility.

Working with the content and social media team for Bestech Square Mall • Creating Content according to desired content buckets • Building and Implementing Social Media Campaigns curated according to regional focus to increase footfall. • Predicting consumer behavior and launching social media offers to increase brand reach digitally.

Worked to establish international relations under Rotaract District 3080 ( consisting of 5 states- 4500 college students) • Heading a team of 150 students trying to create a better society • Organised Rotasia- Multi-District South Asian Rotaract Conference of over 4000 participants • Represented India in DRSEA-2017 in Langkawi, Malaysia • Organised various Fund-raisers to generate capital for social campaigns

• Supporting company’s PR strategy and executing it in different phases • Creating and curating engaging content • Communicating and building relationships with current or prospect clients