Evan McHugh

Simplee® is helping healthcare providers engage with the 21st century patient on financial matters. Founded in 2010, our mission is to make healthcare consumer friendly. We offer providers a financial engagement platform that engages patients with a unified experience across the healthcare journey. From pre-service to billing to financing, we focus on building rapid trust and paving a path to payment (ultimately loyalty). Our customers enjoy higher patient satisfaction, lower costs, and better payment success.

Marketing Analytics: - Defined and built marketing reporting structure and KPIs, focusing on awareness metrics, inbound lead flow, lead and contact nurture, conversion to pipeline & tying it all to closed business - Built out SFDC infrastructure to enable marketing reporting; main owner of lead, campaign member and campaign objects - Communicated marketing performance and campaign results to all levels including board, executives, and sales & marketing leadership - Ad Hoc reporting requests from Marketing and Sales leadership - Owned and managed research and implementation of new tool (Full Circle Insights) and process to enable campaign attribution and marketing ROI reporting. Involved Marketo, SFDC, as well as process change management with sales teams Lead Management: - Worked with Sales Development teams to define & build lead routing to meet new company strategy and territory mappings - Helped drive process change for inbound lead management - Assisting in Database cleanliness in both SFDC and Marketo Tool Administration: - Own Salesforce and DOMO for marketing - Research, evaluation, demonstration and implementation of marketing and sales tools Some of the “Many Hats” - Slide Deck prep for Sales and Ops leadership (for both internal and external viewing) - Mass emails, internal and external using ToutApp and Outlook express - Owned registration tool and process for Subscribed 2015, our main paid user-conference - Coordination of end-of-quarter morale boosting activities

Financial Planning and Analysis: - Half year planning: worked directly with VP of Corporate Event Marketing and directs - Monthly and Quarterly forecasting: acted as liaison between Corporate FP&A and Marketing - Prepared actuals-to-forecast and actuals-to-budget variance reporting - Management and analysis of Global Event Marketing program, headcount and T&E spend Source-to-Settle & Operations - Managed vendor invoices, payments, and incoming revenue - Assisted with accounts payable set up for new vendors in various countries’ procurement systems - New Hire onboarding and training in procurement, compliance & ethics, and use of various tools - Direct support for seven corporate event marketing teams, consisting of approximately 50 employees and contractors

• Assisted in Budget management, Account Reconciliation, and purchase order tracking at Oracle headquarters for the Event Management team • Returned to San Francisco in October to help the Events team as a participant in the Ambassador Program

Acted as Treasurer for the Water Polo program from 2009-2010, and as President for the program from 2011-2012. Responsibilities and accomplishments included, but were not limited to, budget growth and execution, team visibility, and coaching/instruction.