Evan Hovorka

Responsible for: - Building Ad Tech and Media Products - Growing Retail Media Revenue - Drive Innovation though Labs - an incubation center focused on failing fast

Architect and scale a modern Retail Media Product suite: - Discover and scale new revenue streams for an evolving Retailer - Provide leadership and vision for Agile Product teams - Design and deploy Identity, Audience, Analytics, and Monetization Products - Lead strategic partnerships with Social Platforms, DSP/SSPs, Publishers and Data providers - Enable CPGs to maximize Retail Media investment

- Developed strategic partnerships with Retail Media clients, Publishers, and Marketing platforms - Co-Designed multi-channel investment strategy with Clients and Sales, delivering record sales growth 4 years in a row - Implemented key Marketing solutions (DSP, SSP, CDP, Clean Room, TV measurement, Identification) - Grew Roundel's reputation for being an innovator in Retail Media by building first to market tools and unique integrations with The Trade Desk, LiveRamp, Kenshoo, Disney, iSpot, NBC, and Google - Mentored Target Tech Accelerator Startups to provide quick, market-ready Products (Bridg) - Created award-winning strategies that monetize assets in a brand-safe way - Partnered with Sales and Client Executives to solve Clients multi-channel marketing needs - Ensured compliance with Target and Industry Privacy laws

- Managed a portfolio of Product teams focused on Retail Media and Marketing performance - Created and sold Product vision for Target Marketing and Target's Retail Media Network - Roundel - Built data automation and monetization products for Display, SEM, Social, Video, and Email channels - Invented a Linear and CTV Product using data science tools that connect with leading OTT libraries/devices, Networks, MVPDs, and iSpot to measure and optimize ROI at an individual level - Lead Privacy and Compliance for marketing channels, and digital data - Designed Progromatic strategy and tools for Display, Email and Search

Designed and delivered the Digital Identification tool for Target called #ashkey. This big data science product powers customer identification across the enterprise, on and off-platform. It provides unique and substantial connectivity benefits to channel attribution, DMP, and marketing/publishing partners like Google DFA/DCM, Facebook and LiveRamp. Lastly, Digital CRM (Email, Display, Social). After a successful prototype in Hadoop, I formed an agile scrum team dedicated to harvesting relationship data from big data investments. The product uses structured and unstructured data sources that filterer through a deterministic stitching engine. Probabilistic algorithms fill in the gaps to provide a best in class identification tool. The role requires a specific expertise in understanding and delivering data privacy/governance best practices. Co-lead the Target Hackathon group coordinating specific "build" days for all HQ employees to invent, and be inspired.

This role blends Digital Media strategy with deep technical savvy. The team drives Marketing ROI through efficiency, automation and intelligent design. I manage a unique group of business analysts, data experts and process/API engineers, adept at connecting humans and process to the data they need to excel. The mantra is affordable and fast functionality. This team has a reputation of being extremely good partners and we take pride in coaching and co-building with teams at different points of the digital maturation curve. Recent wins + current projects: - Delivered profitable media strategies while optimizing costs and traffic to Target.com/Mobile - Provided process and data stewardship for Social, Paid Search, Display, Email, Affiliate and SEO - Ensured the Guests digital experience is relevant, personalized and mutually beneficial - Built in-house decisions support systems and analytics suites for key channels - Establish consistent and accurate tagging (Ensighten, TruTag, Floodlight) for all Digital Media - Test into new Digital Marketing strategies (DMP,DSP,FBX,Data Match, Re-Targeting) - Empower business teams with easy to consume insights, and the tools to make them actionable. - Deliver Multi-Channel analytics and Attribution modeling - Automate everything! – Using tools like Snaplogic, ETL, Unica, Ensighten, Adobe Omniture, SAS , Hadoop/Cloudera and Business owned Data-marts - Prototype solutions that address channel needs like Item/Promotion externalization, API integration, custom data solutions and on-the-fly analytics.

- Responsible for Target's Paid Search strategy, execution and budget - Drove significant traffic and sales through efficient and evolving paid search execution (PPC/SEM) - Evaluated and test new systems/data/media that could deliver meaningful and measurable communications with our guests. - Developed relationships with key partners (Google, Affiliates, Kenshoo, Datapop, Seachforce) - Built custom analytic tools to better manage budget/strategy - Provided strategy for Data feeds, PLAs, Shopping Comparison Engines, analytics and Bid Modeling

- Manage team of Analysts and Sr. Analyst both on and off shore. - Advise and develop strategic projects in support of marketing efforts - Manage segmentation and testing strategies for key direct marketing channels at Target and Target.com - Investigate new channels and data feeds to compliment current initiatives - Support reporting, planing and modeling teams with campaign insight and best practices. - Manage Unica Affinium tool set, including upgrades, licenses and best practices

- Manage US and off shore team of Affinium Campaign developers. - Responsible for delivering Target and Target.com Direct Marketing initiatives. - Provide business and technical support for the Affinium Suite - Collaborate on marketing strategy. - Optimize channel performance

- Managed the design and delivery of Marketing Audiences, Segments and Campaigns - Responsible for delivering Target and Target.com Direct Marketing initiatives. - Provide business and technical support for the Unica Affinium Suite - Affinium power user - Collaborate on marketing strategy - Support marketing channel performance, timelines and troubleshooting - Partner with IT on issue resolution and tool upgrades

- Responsible for Campaign design and execution - Managed the Unica Affinium Tool suite and team of users - Harvested customer and industry data to hone marketing campaigns

Audience/Segment building Data ETL Marketing Automation Data Stewardship Marketing Architect