Evan Dexter

Publishing (Franchise Strategy, Franchise Marketing, and Brand Management) leader of EA SPORTS Madden NFL, College Football, and American Football experiences. Responsibilities include: - Defining long-term consumer growth opportunities for EA SPORTS’ American Football portfolio (Madden NFL and College Football) including category expansion, ecosystem strategy, and go-to-market strategy. - Partnership to Studio on Product Strategy mapped to Addressable Market, target audiences and consumer motivations. - Data synthesis (player analytics, consumer insights, commercial performance, industry trends, sports trends and more) into actionable and integrated marketing strategy designed to accelerate acquisition, retention, and Live Services. - Player-first marketing strategy and campaigns, including OKRs, campaign narratives, creative platforms, and execution. - Creating franchise/product identities that drive long-term brand equity. - Business management across EA senior executives, board of directors, and licensing partners (NFL, NFLPA, and more). - Constructing and managing high-performing Publishing teams, including team organization, talent development, and mentorship.

Publishing leader of EA SPORTS franchises across several key brands, including Madden NFL, College Football, NHL, UFC (Fighting), and Baseball.

Responsible for client-needs, including planning and execution of marketing and communications campaigns for interactive entertainment and technology clients, including Google, Warner Bros., Electronic Arts (EA), Bethesda Softworks, CD Projekt Red, Bandai Namco Entertainment and more. Led brands and IP including: The Witcher 3, Fallout, Battlefield, Middle-Earth: Shadow of Mordor, Pokemon GO, and more.