Eva Coutinho

I joined this wonderful team to contribute with cross-views on data analysis, artificial intelligence and business. Natura is a company whose core business is the beauty of being who you are and diversity. And that's who I am: professionally diverse. My background is in the arts, and I have 15 years of experience in this area. Five years ago, I moved completely to the exact sciences, working in e-commerce until I became a specialist and a reference in AI. Which was exactly what Natura needed, a company that has nature and human beings at its heart, but needed to embrace data and AI more deeply.

Responsible for analyzing fashion and sales trends and providing insights to contribute to increasing the conversion rate on all fronts of Lojas Renner S.A.'s ecommerce operations, including Alameda, the company's marketplace. To do this, I study in detail all the tools connected to the ecosystem of the lojarenner.com.br website in addition to weekly monitoring of fashion, color and market trends. With the help of various data extraction and analysis tools such as Clarity (heatmap), Databricks, Power BI, Supermetrics and SQL prepare rich reports that help management make decisions.

I manage ads for social networks, product display on marketplaces and campaigns within marketplaces. Responsible for monitoring content shootings, planning social ads (Facebook, Instagram, Pinterest) and posts for social networks. I monitor results, metrics and strategies for the following months. Also responsible for improving product description, technical information and SEO, both in the brand's online store and in the marketplaces where the brand is sold (Mercado Livre, Dafiti, Magalu, Netshoes-Zattini, Amazon) with the aim of boosting sales in all fronts. Actions with VIP customers and development of all packaging, from envelopes to gift boxes.

Responsible for the whole process of implementation of the website and ecommerce for La Piscine, a luxury brazilian resortwear wear. Also responsible for the brand direction for all the social media interactions such as Instagram and Facebook. Related to the ecommerce, the process involved: -Implementation of ecommerce platform -Integration with the ERP -Integration with Sefaz and Brazil's Federal Revenue -Design of the web store layout -Design of the all the visual components of the webstore -Photo edition (products - still mode) -Integration of the web store with Instagram -Monthly reports of selling -Strategies for selling and promotions -Strategies for the digital influencers of the brand

Leading a 15 member team (fashion designers, patternmakers, sewing staff and graphic designer), I was responsible by guarantee the development of a fashion product based on a modern tailoring. I improved the efficiency of the team in 25% and planned with the team a new guide for the product of Duplo R Uniformes, creating a unique collection in 2019 based on the latest trends. Me and my team was also responsible by producing the photos for the look books and the posts in all social media.

I've been working in more than 50 shows, including: Madonna, Lady Gaga, U2, Roger Waters, Batman Live and many others. Responsible for receiving the needs of the artists and providing everything in the backstage area, wich could include: -hiring cleaning and catering staff -renting furniture for the dressing rooms, offices, living rooms and lounges -hiring wardrobe assistants, -buying food and special items, like premium drinks and organic food -setting up all the rooms with the assembly staff -helping wardrobe staff during the show -working on post-production and accounting (settlement)

Assistance in all routines of the wardrobe, since receiving and preparing the clothes, passing throught giving assistance to the artist to change clothes during the show until packing the pieces to proceed to the next city of the tour safetly. Tasks in the wardobre routine: giving orientation to the laundry staff, steaming the pieces, sewing (hand and machine) damaged parts, fixing buttons and all types of garment pieces. -Laura Pausini -Donna Summer -Il Divo -Sarah Brightman

Responsible for making the mood board for the collection and fashion trends research, product development (fashion design and printing/stamping design), technical drawings and coordination of sewing team (for prototypes construction).

CDMO is a consultancy. Through CDMO I have the opportunity to work with big companies developing many services in fashion market like fashion market analysis and research, coolhunting, product development, coordination of style area, coordination of product area, fashion design, fashion business, fashion marketing in the internet and social media. Nowadays, I'm involved in many projects as product development, collection coordination, wardrobe design and many others. I developed costume design for Bonita Produções from 2011 until now in videos as Arena Pernambuco, Reserva do Paiva, Lojas Renner and many others. I also developed many collections for labels as Lilica Ripilica, Angie Fashion, Siriloco, Belíssima shoes, T-Rider, LYCRA, Canatiba,

Covering of fashion and textile industry events, development and management of the magazine's website.

Former Donadelli Shoes (now Jorgito Donadelli Shoes) is a Luxury fashion shoes brand. I was key account manager of international customers and sales of foreign customers inside the physical store

10.000 women program, developed by Goldman Sachs in partnership with Fundação Getúlio Vargas in São Paulo, Brazil.

Fashion business graduation. This course provided a huge understandign of the fashion market in both national and world levels, with a focus in creation processes, fashion product development and marketing.

Learned items: Development of fashion patternmaking, technical drawing, sewing, tailoring.