Eva Sobrero

Google Ads Platform Expertise • Deep understanding of Google Ads interface, features, and tools. • Audience Targeting • Presenting campaign results and strategy updates clearly. • Creating new campaigns based on client or company objectives. • Configuring ad groups, keywords, bids, budgets, and ad extensions. • Monitoring & Optimization : Adjusting bids, budgets, and targeting to improve KPIs. • Keyword Research and Analysis • Campaign Strategy & Planning • Data Analysis & Reporting • Conversion Tracking & Tag Management

Ability to articulate the value proposition of Google Ads to drive client business results. • Proficient in diverse Google Ads formats: Search, Display, Video, and Shopping. • Knowledgeable in various bidding strategies: CPC, CPA, CPM Skilled in keyword research utilizing Google Keyword Planner and additional tools. • Capable of prospecting and engaging with potential Google Ads clients. • Competent in lead qualification for suitability with Google Ads services. • Experienced with CRM tools such as Salesforce and HubSpot for lead management. • Proficient in cold calling and emailing for effective client outreach. • Adept at lead nurturing to maintain engagement via email campaigns and calls. • SEO knowledge to complement and enhance Google Ads strategies. • Consultative selling skills to identify client needs and recommend Google Ads solutions.

Lead Generation: Expertise in generating and qualifying leads via inbound/outbound strategies, including cold calling and SEO content. • Cold Calling & Outreach: pitching SEO services, and discerning client requirements. • Sales Skill Enhancement: Focused on refining sales tactics, understanding client needs, and improving deal-closing proficiency. • Keyword Research: Knowledgeable in pinpointing high-value keywords • Link Building • SEO Simplification: Capable of demystifying SEO concepts for clients with limited SEO knowledge, ensuring clear comprehension. • Consultative Sales: Engaging clients in value-driven conversations about SEO’s role in their overall marketing strategy. • Objection Handling: Effective in addressing client reservations and transforming them into opportunities to showcase SEO value.

• Spearheaded promotion of Swiss and international NGOs in high-traffic public venues and events. • Excelled in rapid sales of membership subscriptions through persuasive pitching. • Embodied and communicated core values of NGOs with impactful presentations. • Orchestrated and supervised successful charity events, enhancing donor engagement.