Eva Ohene

- Improved core product features for YC and VC-backed startups to improve clarity and usability. - Designed and delivered a 0→1 MVP for an early-stage startup within 5 weeks, turning ideas into clear user flows and polished UI. - Helped a seed-stage startup raise $6M. - Improved onboarding and increased activation by simplifying user journeys and reducing friction across key flows. - Partnered closely with founders, PMs, and engineers to translate user insights into clean, high-impact product designs.

Delivered measurable impact for businesses by driving product adoption, conversion, and retention through optimised digital experiences. Increased trial-to-paid conversions by 20% for a B2B SaaS platform by redesigning onboarding flows and simplifying user journeys. Built and scaled reusable design systems across multiple products, improving visual consistency and accelerating developer handovers. Partnered closely with founders, product managers, and engineers to translate user insights into pixel-perfect Figma designs for web and mobile platforms.

Created high-performing digital assets and experiences for brands and marketing agencies to drive measurable business results. Designed an e-commerce platform and supporting visual assets that contributed to 100+ sales within six weeks of launch. Produced high-converting social media campaigns and landing pages for a marketing agency, increasing engagement and customer acquisition. Applied user psychology and UX principles to improve cross-platform user journeys while maintaining consistent branding and design quality.

Contributed to audience growth and engagement by creating digital and visual assets for web, social platforms, and print publications. Designed layouts and visuals using Adobe Creative Suite and Figma to ensure consistent branding and UI standards. Collaborated with producers and the marketing team to maintain cohesive visual messaging across channels, resulting in higher student engagement and increased interaction with published content.

Supported website optimisation and brand growth by designing digital campaigns, assets, and email marketing content that improved user engagement. Enhanced website navigation and usability, contributing to increased enquiry conversions. Developed and scheduled social media content that aligned with visual branding guidelines while applying early UX principles to create cohesive customer-focused experiences.

Gained exposure to emerging technologies and innovative product strategies during a short-term placement. Observed global teams collaborating across business, engineering, and innovation functions to deliver user-focused solutions. Learned how digital transformation shapes scalable products and informs UX-driven decision-making in enterprise environments.