Eva He
Commercial Excellence Director, Greater China @ EssilorLuxottica
About
• Postgraduate Degree with >20yrs business experience in Multinational Corporation. • Skilled as a strategically agile leader. Adaptable to different industries (FMCG, IT and Education) • Long term proven track record in Sales strategy and planning, Channel development, Profitable Business Growth and Go-to-market excellence. • Well-honed business skills in analysis, P&L, target setting, ROI, process optimization, building capabilities and leading cross-functional teams. • Well-understanding on Greater China market and APAC market.
China
Huangpu District
Consumer Goods
销售管理, Trade Marketing, Ecommerce, M&A, Go-to-market Strategy, Sales, Channel Strategy, Pricing, Product Development, Key Account Management, Marketing Strategy, Integrated Marketing, Business Planning, Marketing, Pricing Strategy, Business Development, Strategy, Management, 市场进入策略, 管理人员
Experience
Commercial Excellence Director, Greater China
EssilorLuxottica
Head of Regional sales，APAC region
Henkel
Shanghai, China
Drive overall Henkel Consumer Brand（beauty care Retail and professional ， Laundry and home care) business development and growth initiative for Asia. • Monitor, measure and improve overall sales and business KPI and operations • Explore new market development opportunities by assessing appropriate GtM models • Drive M&A project with Global , Regional and country team. • Explore and develop new growth potentials by working closely with regional GM and market GM
National Sales Director
EF
Shanghai
Enhance the function and hit key business KPIs by building up and implementing sales yearly strategy. Leading sales improvements in all franchise centers across the nation to fully accommodate business growth.
Regional Business Developmemt Head，APAC region
Henkel
Shanghai
Drive overall beauty care professional business development and growth initiative for APAC. • Monitor, measure and improve overall sales and business KPI and operations • Explore new market development opportunities by assessing appropriate GtM models • Drive integration of acquisition brands • Explore and develop new growth potentials by working closely with regional GM and market GM
Customer Marketing Director, China Region
Logitech
Shanghai
Lead E-commerce customer marketing team to maximize market share and presence by identifying and driving integrated online marketing campaigns.
Cluster Category Head, North Asia Region
Logitech
上海
Lead business P&L, portfolio decision, marketing strategy and GTM projects.
Go-to-Market Manager, Asia Pacific Region
Logitech
Shanghai City, China
APAC Region Go-To-Market strategy and transformation, APAC pricing optimization and key accounts management.
Channel Development Manager ,China Region
Logitech
Shanghai City, China
Bring channel experience into GTM department, lead new channel development to drive music and mobility category.
Cluster Channel Development Manager
PepsiCo
Changsha, Hunan, China
Channel Development Manager & Trade Marketing Manager
PepsiCo
中国 湖南 长沙
Management Trainee
PepsiCo
Education
Shanghai Jiao Tong University
工商管理
Scholarship
Eva He's Contact Information
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