Eva Hatzidemou

Network of board ready females

CEO of Shell Recharge Solutions Europe, a €350M+ European e-mobility business, operating a network of 100,000+ charge points across 16 countries and five legal entities, with a workforce of more than 600 employees. Held full end-to-end accountability for P&L, strategy, operations, governance, and transformation, with Board reporting and statutory director responsibilities. Led the company through a major strategic and operational transformation at a strategic inflection point, bringing it back to the path of profitability. Highlights: - Led a strategic refocus to reposition the business for disciplined, profitable scale in the public charging segment with superior long-term economics. - Simplified the portfolio through divestment of Home and Workplace charging activities in core markets and exiting or winding down non-core geographies. - Put the business on a path to profitability through EBITDA improvement, cost-to-serve reduction and sharper portfolio discipline. - Redesigned the operating model, including targeted outsourcing and offshoring, whilte protecting critical capabilities. - Raised core operating performance metrics, including charging success rate, network uptime, and customer NPS. - Strengthened governance, cadence, and execution discipline across a multi-country organisation operating in a nascent industry. - Led a complex restructuring with high transparency and engagement, maintaining trust across a highly diverse, 65-nationality workforce.

Directed Shell's board-sponsored Enter Energy program, pioneering market-based renewable energy access for displaced populations in high-risk humanitarian markets. Led the creation of a new venture from inception through first commercial operations, with responsibility for strategy, business design, partnerships, governance, and capital mobilisation across public, private, and development actors. Highlights: - Built a new renewable energy venture from concept to licensed commercial operations in frontier and humanitarian contexts. - Delivered clean, reliable solar energy access to more than 10,000 displaced people through innovative energy-as-a-service business models. - Mobilised private sector capital using innovative de-risking mechanisms to address financial, safety, and reputational risk. - Built partnerships with global NGOs, multilateral agencies, and regional energy actors, aligning commercial models with humanitarian objectives. - Designed and established HumEn Plc, an impact investment fund enabling replication of the humanitarian energy model at scale.

Led the European marketing strategy for Shell's B2B lubricants portfolio, with accountability for multi-year growth plans, budgets, and sector strategies across 40+ countries. Built and scaled a high-performing pan-European team, aligning capabilities and resources behind a clear regional growth agenda. Highlights: - Designed and delivered thefirst pan-European B2B growth strategy, reversing three years of stagnation and achieving +3% YoY growth in a flat market. - Introduced sector-based go-to-market models, integrating services, after-sales, and sustainability into customer value propositions. - Strengthened the sales pipeline through marketing capability building and digital lead generation. - Redesigned the European operating model across Sales, Marketing and Technical teams totalling 300+ staff, harmonising processes and ways of working. - Built a high-performing, inclusive team culture aligned to clear commercial outcomes.

Held full P&L responsibility for Shell’s Styrene Monomer business across Europe and Africa. Led commercial strategy, portfolio management, key account management and negotiations with major industrial customers in a highly cyclical and volatile market. Highlights: - Delivered margin improvement through portfolio optimisation, selective third-party sourcing, and supply chain cost reduction. - Maintained supply security during a major 12-month disruption by leveraging in-house trading capabilities and supplier partnerships. - Co-developed an innovative pricing mechanism with industry peers, reducing volatility and becoming an industry benchmark. - Led complex commercial negotiations with global accounts across multiple countries. - Strengthened broader Shell Chemicals' leadership capability and change readiness through peer coaching and large-scale leadership initiatives (80+ leaders).

Managed strategic business aviation accounts across Europe, with responsibility for commercial relationships, contract negotiations, and long-term customer value. Highlights: - Drove revenue growth through tailored commercial solutions and contract structures. - Built long-term partnerships with key aviation customers. - Worked closely with operations and supply teams to ensure service reliability for critical accounts

Led regional marketing strategy and operations for commercial road transport fuels across the Benelux and France. Highlights: - Designed and executed the re-branding and marketing launch of Shell’s new fuel subsidiary in the Netherlands (Oliecentrale Nederland). - Conducted a customer portfolio review and tail-management exercise across the unmanned fuel station network, improving focus and performance. - Led an EU-wide promotion of the Belgium unmanned network, supporting a fivefold increase in volumes.

Responsible for the delivery of customer and business profitability analysis, network planning, business performance measurement and key business activity prioritisation and planning

Supported commercial and marketing activities within Shell Capital, including the Shell Visa Card joint venture with RBS, focused on B2C financial products. Highlights: - Delivered customer and business profitability analysis to support investment and pricing decisions. - Supported go-to-market execution for a large-scale financial services joint venture. - Built early experience in partnership-led business models and consumer propositions.