Yuchuan Chang

Product Impact - Owned 0→1 UX delivery for CAAC, aligning with PM and Engineering across regions to define scope, requirements, and rollout. - Led end-to-end UX for a GenAI assistant + template recommendations, improving service efficiency and accelerating workflows for 33% of active users within 6 months. - Designed conversation assignment/routing for large teams, improving operational scalability and enabling enterprise onboarding. - Overhauled information architecture for multi-channel use cases, validating with interviews and usability tests to improve UX satisfaction. Design Craft & Strategy - Established and maintained a design system to ensure brand consistency and streamline cross-team collaboration and handoff. - Led competitive analysis and user research, delivering decision-ready insights that influenced prioritization. - Applied a data-informed mindset to clarify trade-offs and track UX improvements.

- Communicate with interior design and planning department, create a high-quality exhibition graphic and illustration. - Formulate visual guideline based on exhibition space and concepts, such as font style, size, visual height, and color plan. - Perform the Branding design,Mascot design and Wayfiinding design base on exhition concept. - Handled exhibition design projects from conception to completion. Key achievements: GIANT museum at Taichung (2019) TAIPOWER D/S One at Taipei (2019) Flora Expo Discovery Pavilion at Taichung (2018)

- Owned the website information architecture , UIUX experience, User flow design for a hotel platform, aligning business goals and user needs while coordinating with visual designers to deliver a cohesive, conversion-focused web experience. - Perform the Branding design and Wayfiinding design for Company. - Develop the Branding VI for Hotel, such as name card, room amenity, DM.

- The illustration packaging design of Tamsui's famous egg rolls with souvenirs boxes was introduced by Japanese travel magazines. Helping client increase their sales volume by 20% and become a best souvenir that tourists will definitely buy. - Cooperate with HTC EMOTAR emoticon stickers APP team to create stickers that combine real faces and illustrations. - Designed the opening animated promotional video of shine-square by illustration and Adobe Animate.

- Worked closely with marketing department, create a high-quality events banners, brochure and illustrations base on marketing strategies . - Performed the design of Visual Merchandising for the anniversary event where more than 1000 people participated. - Created storyboard and animated promotional video base on marketing strategies. - Perform the Branding design and Wayfinding design for Company. - Led the design of campaign landing pages for the official website, aligning user experience with thematic marketing and conversion-driven strategies. - Handled design projects and outsource printing.

．As the chief editor of creative design department student association(2008) ．Participated in Creative camp and as the leader equipment section(2008) ．As the teaching assistant in NYUST sketch education(2008) ．As the Class president(2007)